Field Marketing Manager; Remote
Singapore
Listed on 2026-06-26
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Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Strategy, Marketing Manager
ABOUT MONEYTHOR
Moneythor is an award-winning financial technology company that provides a real-time, data-driven personalisation and engagement platform for banks and financial institutions worldwide. Our solution enables digital banking providers to deliver contextual insights, actionable recommendations, and smart financial wellness tools to their customers — driving engagement, loyalty, and revenue.
Moneythor is headquartered in Singapore and with presence in London, Paris, Tokyo, Dubai, and further expansion in progress. Our solution is currently used by financial institutions in Asia‑Pacific, Japan, Europe, Middle East, and the Americas.
LOCATIONSingapore or Dubai
ROLE SUMMARYWe are looking for an ambitious, commercially minded Field Marketing Manager to help accelerate Moneythor's growth across key markets globally.
This is a highly collaborative role that sits at the intersection of marketing and sales. You will report into Head of Sales, with a dotted line into the Head of Marketing. You will be required to design and execute integrated marketing programs that generate pipeline, accelerate opportunities, and support revenue growth.
The ideal candidate understands that modern B2B marketing is about driving measurable business outcomes, not just leads. You will be responsible for developing and executing multi‑channel campaigns that engage target accounts throughout the buying journey, while helping strengthen Moneythor's position as a leading voice in digital banking, customer engagement and hyper‑personalisation.
You will need to be comfortable running integrated campaigns across events, email, digital, social and content channels, and importantly confident at measuring performance through CRM and marketing analytics platforms.
This is a hybrid role based in Singapore or Dubai with the requirement to travel to coordinate and implement marketing events/ projects, when necessary.
Responsibilities Revenue & Pipeline Generation- Work with Sales to develop and execute field marketing programs that generate qualified pipeline and contribute directly to revenue goals.
- Align marketing activities to regional sales priorities, target accounts, and growth objectives.
- Support opportunity acceleration through targeted campaigns, executive engagement and event‑led programs.
- Track campaign performance and continuously optimise activities based on pipeline and revenue impact.
- Plan and execute integrated marketing campaigns across email, events, webinars, social media, paid digital channels, content syndication, and partner programs.
- Develop campaign strategies tailored to different stages of the buyer journey.
- Coordinate with internal stakeholders and external agencies to ensure campaigns are delivered on time and achieve agreed KPIs.
- Manage campaign budgets and maximise ROI across marketing investments.
- Lead the planning and execution of industry conferences, executive round tables, webinars, and partner events.
- Work with sales teams to identify target attendees and maximise event‑driven pipeline opportunities.
- Develop pre‑event, onsite, and post‑event engagement strategies to drive measurable outcomes.
- Develop and execute account‑based marketing initiatives focused on strategic target accounts and priority banking prospects.
- Collaborate with sales to develop personalised engagement programs for key accounts.
- Use account insights and buyer intelligence to improve targeting and campaign effectiveness.
- Influence the creation of new thought leadership to fit the needs of sales and regional priorities.
- Amplify content through appropriate channels to increase awareness and engagement among target audiences.
- Manage campaign tracking, lead management processes, and reporting within Salesforce.
- Monitor key metrics including lead generation, lead conversion, pipeline contribution, influenced revenue, event ROI, and campaign performance.
- Deliver regular reporting and insights to marketing and sales leadership.
- Maintain data quality and ensure accurate attribution across marketing…
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