Communications & Social Media Specialist; Mat Leave Coverage

About the role

Location: Work from home anywhere in Canada

Status: Fixed Term Mat Leave Coverage

We’re looking for a social media strategist who does more than “manage channels” we want someone who sees what’s coming before it hits the algorithm. Someone who can take a complex national or deeply personal client story and turn it into scroll‑stopping content that resonates with audiences from coast to coast, and around the world.

This role is equal parts strategist, creator, trend‑hunter, and storyteller. You’ll lead the development of bold, imaginative campaigns that elevate our brand, engage diverse communities, and spark meaningful conversation. You’ll collaborate with internal teams and external partners to bring ideas to life — and you’ll constantly experiment and innovate to keep us ahead of the curve.

This is your chance to help shape the voice of a large, Canada‑wide organization with a meaningful mission. You’ll help us connect with stakeholders in new ways, elevate stories that deserve to be heard, and continue to build a social presence that is modern, dynamic, and impossible to ignore

Reporting to the Director Strategic Communications & Marketing, this role will support business growth and employment services operational delivery through building and maintaining social media campaigns, as well as implementation, analysis and reporting on campaigns, to continuously drive improvement.

What you’ll do

• Write and develop content that aligns with the brand strategy across all programs , including for WCG managed websites
• Engage with online community to drive increase in client volumes, audience numbers, CTR, etc, including responding to comments, messages and inquiries
• Build and execute a forward‑thinking social media strategy that grows our presence, deepens engagement, and reflects our Canadian voice.
• Develop creative, high‑impact campaigns that break through the noise and inspire action.
• Stay relentlessly on top of emerging trends, platform updates, and cultural moments — and translate them into opportunities for WCG.
• Create compelling content (visual, written, video, interactive) that feels fresh, relevant, and human.
• Partner with internal teams to amplify organizational priorities, programs, and stories.
• Collaborate with external stakeholders, agencies, and creators to expand reach and impact.
• Use analytics and insights to refine strategy, optimize performance, and tell a clear story about what’s working and why.
• Write and develop content that aligns with the brand strategy across all programs
• Occasionally support the Director with the development of internal and external communication.

Who You Are

• A creative thinker with a strong strategic backbone — you can dream big and execute with precision.
• A natural storyteller with a passion for tailoring messages for different audiences and platforms.
• A trend‑spotter who lives in the world of social media and knows how to translate trends into brand‑aligned content.
• A collaborative partner who can work seamlessly with internal teams and external collaborators and loves to solve problems.
• A data‑curious mind who uses insights to guide decisions and spark new ideas.
• A proactive, self‑directed creator who thrives in a fast‑paced, ever‑changing environment.

What you bring

• Minimum 2 years’ experience in managing Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Paid Search (PPC).
• Technical and working knowledge of SEO, SEM (search, display, video), Google Analytics and Google Search Console.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Sharepoint experience beneficial but not required.
• Exceptional writing and editing skills; ability to simplify complex information into clear, engaging messages.
• Word Press, Hub Spot and other web CMS systems preferred
• Bilingual preferred
• Proficiency in MS Excel, PowerPoint, Mail Chimp, Microsoft Office Suite, Adobe Creative Suite and Canva
• BS/BA degree preferred.
• Results-oriented mindset and experience
• Solid project management skills and ability to work independently as a self-starter.
• Flexibility to occasionally…