Brand Marketing Lead

Building a brand takes more than a great campaign. It takes someone who knows how to connect strategy, creativity, and execution into work that people actually remember.

Smart, Savvy + Associates is pleased to partner with VGH & UBC Hospital Foundation in their search for a Brand Marketing Lead.

This is a newly created role within the Foundation's Marketing & Brand Engagement team and an opportunity to help shape the future of one of BC's most important charitable brands. Reporting to the Director, Marketing & Brand Engagement, you'll lead integrated marketing campaigns, drive brand awareness initiatives, and help bring the Foundation's bold vision for the VGH+ brand to life.

The Foundation has ambitious goals for growth and visibility across British Columbia. As Brand Marketing Lead, you'll develop go-to-market strategies, lead campaign planning and execution, and partner with an in-house team of content, creative, PR, and communications specialists to bring integrated campaigns to life.

This role is ideal for a strategic marketer who enjoys building plans, bringing people together around a common goal, and rolling up their sleeves to make great work happen.

What You'll Do
Lead integrated marketing campaigns

Develop and execute integrated marketing campaigns that support brand awareness, engagement, fundraising, and organizational priorities

Lead go-to-market planning for major initiatives, campaigns, and announcements

Build campaign strategies that connect audience insights, business objectives, and measurable outcomes

Ensure marketing initiatives are delivered on time, on budget, and aligned with Foundation goals

Grow and strengthen the VGH+ brand

Help advance the Foundation's brand strategy and positioning across British Columbia

Identify opportunities to increase awareness and engagement beyond Metro Vancouver

Support the continued growth and evolution of the VGH+ brand

Ensure consistency across campaigns, channels, and audience touchpoints

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Measure performance and optimize results

Establish campaign KPIs and performance frameworks

Monitor results and translate insights into recommendations and action plans

Use data and audience insights to inform future strategy

Lead projects and collaborate across teams

Work closely with colleagues across fundraising, communications, content, creative, and leadership teams

Build strong partnerships with internal stakeholders to align priorities and resources

Support annual marketing planning and budgeting activities

Lead and support a growing team

Provide leadership, coaching, and mentorship to marketing team members

Foster a collaborative, creative, and high-performing team culture

Help establish priorities, processes, and ways of working that support long-term success

What You Bring

8-10 years of progressive marketing experience with a strong foundation in brand and campaign marketing

Experience developing and executing integrated marketing campaigns from strategy through execution

Strong understanding of brand building, audience engagement, and go-to-market planning

Experience managing projects involving multiple stakeholders, timelines, and priorities

Comfort using performance metrics and campaign data to evaluate success and guide decision-making

Previous people leadership experience, whether through direct management, mentorship, or project leadership

Excellent communication and relationship-building skills

A proactive, solutions-oriented mindset and willingness to roll up your sleeves when needed

Nice to have:

Experience working with agencies, media partners, or external vendors

Experience in nonprofit, healthcare, sports, entertainment, or purpose-driven organizations

Familiarity with regional marketing initiatives across BC

The Details

💰 $106,100–$119,300 base salary
🎯 Annual bonus target of 3%
🏥 100% employer-paid benefits
🏦 Pension plan after 3 months
🏖️ 4 weeks vacation
💻 Hybrid work environment (50% in office)
🌴 Two remote-work periods per year of up to two weeks each
🧠 $1,500 mental wellness benefit
➕ Additional health spending account and wellness benefits
📍 Vancouver, BC

If you're excited by the opportunity to help grow an iconic BC brand, lead meaningful campaigns, and…