Public Relations Executive

Overview

Location:

Work From Home/Remote, Flexible, Full-Time

Reports to:

Global Head of Organic Marketing
Compensation:
Competitive base + monthly performance bonus + fast-track career growth
Why Join

Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
Global international team, strong company values and culture
Work from anywhere: WFH or hybrid — your choice
Real career acceleration: we want to mentor ambitious people and fast-track their growth
Monthly bonuses tied to performance and commercial wins
Flexible holidays and autonomy over your time
Fast decisions and shipping culture. Days, not quarters

About

The Role
We’re looking for a hands-on, growth-minded PR Executive to help turn Smart Buy Glasses  into a brand people recognise, recommend, and search for by name. This is not a corporate PR role. You’ll be in the trenches: pitching journalists, opening doors with influencers and partners, shipping ambassador deals, landing coverage, and making the brand felt across podcasts, social, and editorial.
You’ll get the editorial and PR fundamentals right first — press releases, journalist relationships, content hygiene — then help scale into the bigger plays: collabs, house-brand collections, ambassador programmes, and sports and community partnerships. You’ll work closely alongside our PR and Copy Specialist and Content Specialist, partner with merchandising, influencer and creative, and have direct access to the founding team.
What You’ll Do

Pitch journalists and land media coverage in fashion, lifestyle, and business publications
Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene
Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships
Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions. Make Smart Buy Glasses  a name people encounter outside the ad break
Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team
Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets
Make us heard everywhere: podcasts, Reddit, Linked In, newspapers, TV, editorial
Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness
Help run the editorial calendar: briefs, review loops, speed to publish
Track coverage and report what’s working, clearly and without fluff
Run disciplined experiments on formats and hooks. Kill what doesn’t work fast

What We’re Looking For

3+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomes
Alignment with our company’s 5 core values:
Passionate, Entrepreneurial, Smart, Collaborative and Caring
Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs
Experience placing media coverage in fashion, lifestyle, or business publications
Some experience with collabs, brand partnerships, or influencer and ambassador work
Commercial awareness — you think in branded demand and real outcomes, not impressions or EMV
Excellent written and verbal English communication
Comfortable working alongside merchandising, influencer, creative, and SEO teams
Self-starter with a bias for action. Organised, reliable, ships on time
High attention to detail and a proactive attitude
A passion for learning and improving continuously

To Apply
Provide a cover letter explaining why you would love this role and why you are the most suitable. Include in your letter your current salary expectations and mention the word Avocado.
About Us
Smart Buy Glasses  Optical Group, operated by Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, Smart Buy Glasses  has become the market leader in over 30 countries worldwide. With over 200 employees we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. Smart Buy Glasses  has a young, international and entrepreneurial culture that promotes fast career progression and self-development.

Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.
For more information see:

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