Vice President, Field Marketing Manager

About the role

We are looking for a Field Marketing Manager to join us in London. With the support of the wider marketing team, this role owns Equi Lend's field marketing activity across EMEA and APAC, with responsibility for regional campaign strategy, account-based marketing and in-region paid digital marketing. Working closely with our global demand generation function, you will ensure regional marketing activity translates into qualified pipeline through executive programmes, industry conferences, digital campaigns and targeted account initiatives.

• Own the design and execution of field marketing programmes across EMEA and APAC, including executive engagement, industry conferences, account-based marketing and digital campaigns.
• Drive regional paid digital channels, including paid search and paid social, ensuring campaigns are co‑ordinated with field activity and aligned to regional demand generation objectives.
• Partner closely with regional Sales teams and the Business Development function to support integrated planning across digital and field channels.
• Maintain consistent messaging, targeting and campaign sequencing across regional touchpoints, with a clear focus on EMEA and APAC market priorities.
• Define and maintain attribution frameworks that connect field activity and digital spend to pipeline creation and progression.
• Provide regular reporting on regional marketing contribution to revenue, including campaign performance, pipeline impact and budget effectiveness.
• Work with Sales and Account Management across EMEA and APAC to align marketing focus with account‑level priorities, territory plans and commercial targets.
• Support regional event activity in co‑ordination with Equi Lend's Events function, including on‑the‑day assistance at key EMEA and APAC events where needed.
• Develop account‑based marketing plans for high‑value prospects and existing client accounts across the region, in close co‑ordination with Sales.
• Oversee regional content localisation to ensure field and digital assets reflect regional market context, regulatory considerations and client priorities.
• Manage regional marketing budgets with discipline, ensuring spend is allocated effectively across field and digital activity and tied to measurable commercial impact.
• Maintain relationships with key industry bodies, media partners and conference organisers across EMEA and APAC to support Equi Lend's visibility in target markets.
• Ensure all regional marketing activity is delivered in line with global brand standards, compliance requirements and corporate messaging frameworks.

• 7+ years' experience in B2B marketing within enterprise software, financial technology or equivalent commercial experience
• Proven track record owning field marketing programmes, including executive engagement, account‑based programmes and multi‑channel campaigns in a complex, relationship‑driven sales environment.
• Hands‑on experience managing paid digital channels, including paid search and paid social, with the ability to co‑ordinate campaigns alongside broader sales and demand generation activity.
• Strong working knowledge of marketing attribution, pipeline reporting and marketing contribution frameworks.
• Experience working with regional Sales and Account Management teams to translate commercial priorities into targeted field and digital programmes.
• Solid experience managing regional marketing budgets, with a clear focus on spend effectiveness and commercial impact.
• Familiarity with CRM and marketing automation platforms to support campaign execution, lead tracking and pipeline reporting.
• Clear communication and stakeholder management skills, with the confidence to work across regional Sales teams and global marketing leadership.
• Comfortable balancing strategic programme design with direct personal execution in a lean team environment.

• Be recognised for your contribution through a discretionary annual cash bonus, linked to individual and company performance.
• Work flexibly with up to 100 remote working days per calendar year.
• Take time to recharge with generous annual leave, plus public holidays.
• Access group life assurance and income protection, supporting you and your dependents.
• Private health and dental insurance, available from your first day (optional).
• Save for the future through a company pension contribution of 7.5%, when you contribute a minimum of 1.5%.