Senior Social Specialist

We are looking for a Senior Social Specialist at our International HQ in Hoofddorp. The role is not solely a coordination or pure content role; it focuses on owning social’s contribution to brand growth across markets, setting direction, defining standards, and raising the level of both thinking and execution.

• Define and continuously sharpen the role of social within our marketing strategy.
• Translate brand strategy into clear, usable frameworks (formats, structures, playbooks).
• Judge content rigorously on brand impact and performance — not just engagement.
• Build learning loops that systematically improve creative output.
• Identify what works, scale it across markets, and cut what does not.
• Challenge agencies on both creative quality and media effectiveness.
• Connect social with Brand, Performance, PR and CRM to avoid fragmentation.
• Define KPIs that reflect real impact (reach, memory, linkage) — not vanity metrics.

• 5+ years of experience in social, brand or digital strategy (brand or agency side).
• Strong understanding of paid social and platform mechanics.
• Ability to distinguish between short‑term performance and long‑term brand effects.
• Data‑driven mindset.
• Comfortable working with AI tools to improve speed, quality and scalability.
• Excellent communication skills in English.
• Experience working across markets is a plus.
• Strong convictions backed by evidence.
• Think in systems and patterns, not isolated one‑offs.
• Comfortable in a performance dashboard as well as in a creative review setting.
• Knowledge of balancing speed, scale and quality.

• Learning & Development:
  Unlimited access to Good Habitz and Linked In Learning.
• Career Growth:
  Plenty of opportunities for professional and personal development.
• Work Culture:
  Informal, international, and down‑to‑earth environment with a 4‑day office and 1‑day remote work schedule.
• Innovation:
  Your ideas contribute to strategic projects.
• Salary: A monthly gross salary between €4,300 and €5,600 based on 40 hours, depending on experience and background.
• Perks & Benefits:
  Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic‑Fit).
• Fitness:
  Access to our gym at HQ.