Digital PR Specialist

We're a Toronto-based Search Marketing Firm building earned media for B2B clients - we're hiring for a REMOTE position (worldwide).

You’ll own digital PR: turning daily/breaking news into real coverage, links, and brand mentions through sharp, reactive pitching.

Here’s the part that’s different. We’ve built the grunt work into software, so you start where it actually matters.

Every morning an AI radar reads each client’s entire news world and hands you a short, ranked list of pitch‑ready stories. For each one, it already:

• Drafts several distinct angles to embed the client in the story
• Finds the right journalists with verified emails
• Writes a starter pitch and subject‑line options
• Checks the facts and flags anything off‑brand or risky

You skip detection, research, and the blank page. You start at judgment.

• Scan the morning radar and pick the stories genuinely worth chasing
• Tighten the angle and write a human pitch a reporter will actually open
• Build and work relationships with journalists across your clients’ beats
• Send, follow up, and track what lands
• Package wins and report them back to clients

• A strong, fast writing voice and real news instinct
• Outreach hustle and the patience to build relationships over time
• Comfort steering AI tools rather than fighting them
• Bonus: journalist contacts in retail, restaurant, sales tech, eldercare, or public safety

This is reactive, data‑led digital PR, not corporate comms. If you love the chase of getting a client into the story of the day, this is your seat.