Marketing Executive

Are you a marketing professional with a passion for books and reading for pleasure? An exciting opportunity has arisen for a new Marketing Executive to join the team at Peters, a leading specialist supplier of books and library furniture to schools and libraries across the UK and internationally.

If you have a flair for writing engaging, customer focused copy, and would like to support with creating and managing compelling marketing campaigns both online and offline, we’d love to hear from you.

The successful applicant will play a key role in our marketing to schools and educational settings, supporting across all channels including direct mail, web, email marketing, social media, SEO and PPC.

Applicants should have a minimum of one year’s experience in a marketing role and should be a qualified marketer to degree level and/or with a proven record of achievement.

• To support in the creation and execution of compelling marketing campaigns across all channels online and offline, including direct mail, web, email marketing, social media (Instagram, Facebook, Linked In), SEO and PPC

• To produce engaging content and copy for our website, blog, email campaigns and social media, to attract and convert our target audience

• To ensure Peters’ marketing across all channels is on brand and has strong visual appeal, and to create graphics as required

• To update Peters’ website content using our CMS, ensuring it is up-to-date, regularly refreshed and optimised for SEO/GEO

• To monitor campaign responses and provide analysis to help measure the effectiveness of all marketing campaigns and inform future activity

• Have a minimum of one year’s experience in a marketing role, and should either be a qualified marketer to degree level or with a proven record of achievement

• Be results driven and have strong attention to detail

• Be an excellent, customer-focused copywriter and content creator

• Have knowledge and experience of social media, email marketing and SEO

• Be comfortable liaising, and negotiating, with publishers, suppliers, partners and customers

• Be well organised with good time-management skills and ability to juggle multiple priorities

• Enjoy working as part of a team

Experience of or an interest in the publishing and education sectors are desirable, but not essential.

• Reports to:
  
  Marketing Manager

• Working hours:
  
  Full-time 37.5 hours per week, but flexibility required to accommodate the needs of the business

• Contract type:
  Permanent, full-time

• Location:
  
  Based at our central Birmingham office (120 Bromsgrove Street, Birmingham, B5 6RJ
  ) 4 days per week with the opportunity to work from home 1 day per week. (Six-month probation period to be completed full-time on-site in Birmingham office.)

• Salary - £27.5K per annum