Marketing Manager - Subscriptions

Overview

Job title: Marketing Manager – HMC Portfolio

Brands: Haymarket Media Communication Brands (Campaign, PRWeek, Third Sector, In.Comms and Creative Review)

Reports to: Senior Marketing Manager

Location: Twickenham

Hybrid: 3 days in the office

Salary: £40,000

About the Role Join the heart of Marcoms publishing. As a Marketing Manager, you will lead on some of the UK’s most influential media brands to help grow subscription revenues, using data-driven strategies and cross‑functional collaboration to shape the narrative for a wide audience.

• Campaign Management: Lead the end-to-end strategy, execution and optimisation of multi‑channel marketing campaigns (email, social, web, and events) to accelerate subscriber acquisition and maximise member retention.
• Revenue & Growth: Drive commercial objectives by developing high-performing lead generation pipelines for the sales team and implementing optimised direct-to-consumer conversion tactics.
• Content & Audience Strategy: Partner with editorial and product teams to oversee promotion and distribution of high-value content, clinical tools and learning modules across healthcare and non‑healthcare audiences.
• Data & Analytics: Own campaign KPIs, analyse performance data to optimise ROI, uncover actionable insights and deliver strategic reporting to senior leadership.
• Brand Stewardship: Champion brand integrity across the portfolio, ensuring all market-facing communications maintain professional accuracy, regulatory compliance and consistent messaging.
• Stakeholder Leadership: Serve as a cross‑functional partner, collaborating with Sales, Editorial and Product teams to align marketing initiatives with business goals.

• Proven Experience: Demonstrated success in a marketing management or senior executive role, ideally within a multi-brand or B2B environment.
• Digital & Automation Expertise: Hands‑on experience managing complex email marketing workflows, CRM segmentation and targeted social/paid acquisition strategies.
• Strategic Copywriting: Exceptional communication skills with the ability to craft compelling, high-converting copy and oversee brand tone of voice across multiple audiences.
• Data‑Driven & Analytical: Strong analytical skills with experience leveraging data analytics tools (Google Analytics, CRM reporting, Excel) to measure ROI, identify trends and optimise performance.
• Agility & Project Management: Exceptional organisational skills with proven ability to manage multiple stakeholders, prioritise competing demands and pivot across a diverse portfolio.

• Industry Impact: Work on brands essential to the daily workflow of Marcomms professionals across the UK.
• Professional Growth: Direct mentorship from a Senior Marketing Manager and exposure to a complex, multi‑brand portfolio.
• Fast‑Paced Culture: A dynamic environment where your ideas are heard and execution drives visible results.

• 25 days holiday per year excluding bank holidays (increasing to 30 days with service).
• Work from Anywhere for up to 3 weeks per year.
• Flexible working hours (core 10‑3) to fit personal commitments.
• Generous contributory pension scheme.
• Health Cash Plans covering medical, dental, optical and more.

We are a Disability Confident employer and offer guaranteed interviews to disabled applicants who meet the above minimum criteria. Please indicate if you have a disability when applying.

We are an equal opportunities employer and are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, ethnicity, nationality, religion, age or disability.

If you need reasonable adjustments to participate in the recruitment process, please contact us at