Content & Web Manager

Job Description

Posted Wednesday, June 17, 2026 at 7:00 AM

We’re searching for a strategic and performance-driven Content & Web Manager. Are you searching for new possibilities? This is a remote position based in Canada.

Are you a digital content and web expert who thrives on connecting digital experiences to measurable business outcomes? Do you bring expertise in website content strategy, SEO, UX optimization, analytics, and performance marketing? If so, join Westland’s Digital Marketing team and help shape how Canadians discover, engage with, and trust Westland online.

As Content & Web Manager, you’ll lead the strategy and optimization of content and web experiences across Westland’s digital ecosystem. You’ll partner cross-functionally to improve discoverability, engagement, conversion performance, and customer experience across owned digital channels while helping strengthen Westland’s digital credibility in both search and AI‑driven environments.

The expected hiring range for this role is $76,000 - $95,000, based on a 35‑hour work week. Actual salary will depend on qualifications, experience, market conditions, and internal equity.

Westland also offers a competitive annual short‑term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success.

Westland is committed to continuous learning where employees can grow their potential and write the stories of their careers. Financial assistance is available for approved work‑related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences.

Discover what's possible, with Westland.

The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we’re inviting amazing people like you to join us.

As we continue to grow across Canada, we’re evolving how we connect with customers in an increasingly digital‑first world - and that’s where you come in. As Content & Web Manager, you’ll play a key role in shaping a modern, performance‑driven digital experience across Westland’s website and owned channels. With a strong focus on content strategy, SEO, UX, and conversion optimization, you’ll partner with digital, marketing, and technical teams, leverage data and behavioural insights to guide decisions, and lead initiatives that improve discoverability, engagement, and digital conversion - positioning Westland’s content and web experience as a key driver of growth, trust, and market credibility.

Interested in learning more?

• An open, flexible and welcoming workplace
• Plenty of opportunities to grow and learn
• Autonomy to own your own success
• A total rewards program that takes care of your financial, physical, and mental health
• Amplifying Communities, a program to support causes that matter most to our employees

• 5+ years of experience in digital content, web optimization, content strategy, or digital marketing
• Strong experience developing and optimizing website content in a performance‑focused environment
• Deep understanding of SEO best practices, search intent, content structure, and emerging AEO considerations
• Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies
• Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data‑informed optimization
• Excellent writing, editing, briefing, and communication skills
• Experience collaborating cross‑functionally with marketers, developers, designers, and business stakeholders

• Lead content and web strategy across Westland’s digital ecosystem, with accountability for website content, discoverability, engagement, and digital performance
• Own website content planning and optimization to support SEO, AEO, conversion performance, UX clarity, and customer intent
• Monitor and analyze website and content performance…