Product Marketing Manager

The Role

As Product Marketing Manager, you’ll be the single source of truth for how we position our platform and our products across every segment. You’ll own the narrative that leads with the customer’s problem first, build the competitive intelligence that helps Sales win, and run the launches that take what we build to market. With an industry‑leading product in play and major launches on the roadmap, launch readiness sits squarely on your desk.

• Own GTM messaging and positioning for both products and all customer segments, anchored to “Visibly Better Communication” and our workplace communication category.
• Lead product launch planning and execution—from internal readiness through to market release—and own the launch readiness gate.
• Build and run a competitive intelligence programme: quarterly CI reports on top competitors and quarterly battle‑card refreshes, grounded in regular time with Sales on why we win and lose, and with CS on why customers expand and churn.
• Own current messaging, talk tracks, and objection handling—and measure GTM enablement adoption, not just delivery.
• Define ICP narratives and buyer‑persona frameworks across all revenue segments, keeping internal language out of external copy.
• Partner on pricing and packaging—feeding market research and customer insight into pricing work and translating the agreed model into clear, compelling external narrative.
• Monitor the analyst landscape (Gartner, Forrester, IDC) and keep baseline relationships warm, ready to scale into a full AR programme as we grow.
• Run customer and prospect interviews, deal debriefs, and churned‑customer conversations (where appropriate)—feeding real buyer language back into messaging, positioning, and battle cards.
• Bring an AI‑first approach to research, competitive monitoring, and content production—and push the wider team’s thinking forward.

• 4+ years in product marketing, ideally in B2B SaaS.
• Owned positioning and messaging end‑to‑end—not just executed someone else’s narrative.
• Run product launches and can demonstrate what “market‑ready” actually means in practice.
• Strong editorial instinct—spot weak, derivative, or jargon‑heavy copy and fix it, always leading with the customer’s problem.
• Comfortable in a revenue conversation—win/loss, competitive deals, and pipeline are your natural territory.
• Built competitive intelligence that GTM actually uses, not reports that sit unread.
• Actively use AI tools to accelerate research and production, and always seek the next step.
• Communicate clearly across functions—as comfortable with Sales and Product as you are with creative.

• Experience marketing a multi‑product PLG portfolio or a platform‑plus‑products story.
• Familiarity with pricing & packaging work and translating pricing models into market narrative.
• Experience standing up or feeding an analyst‑relations programme (Gartner, Forrester, IDC).
• Background in workplace technology, HR tech, or enterprise SaaS.
• Experience producing content for both HR/Internal Comms and IT/Ops buyer audiences.

• Typical Process:
  Intro to Screen Cloud – Meet the Hiring Manager – Challenge – Final.
• Hybrid Friendly Working: 2‑3 days in Office.
• Flexi‑
  
  Hours:
  
  No strict 9‑5; trust you to execute your role to the highest standard while making time for the things you love.

• Unlimited paid time off to rest, recharge, or explore.
• AI as Standard – you’ll have access to the AI tools you need to work the way we describe.
• Hybrid‑First Flexibility – blend of in‑office collaboration and remote freedom.
• Work from Anywhere – up to one month a year to work remotely from any location in the world.
• Home Office Boost – stipend to set up your ideal remote workspace.
• Flexible Hours – work when you’re most productive with our flex‑time approach.
• Future You, Funded – pensions provided by The People’s Pension.
• Family First – generous, enhanced parental leave for all parents.
• Grow With Us – personal development budget to fuel your learning and career growth.
• Comprehensive Health Cash Plan – claim money back on essential health care, for both you and your children.
• Keep Moving – cycle to work schemes, gym and retail discounts.

At Screen Cloud, we are dedicated to building a diverse, inclusive and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.