CRM Assistant

Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at  We are expanding and are looking for a CRM Assistant to join the team and be part of a growing and vibrant brand.

• Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
• Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
• No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
• Generous staff discounts on a wide range of fabulous fragrances
• Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space

Reporting to CRM Manager, the CRM Assistant will support the day-to‑day delivery of CRM campaigns across email, SMS and push. Working closely with the CRM Manager and wider marketing team, this role will help ensure campaigns are built, tested and delivered accurately, on time and in line with the trading and promotional calendar.

The role will support customer engagement, revenue growth and campaign performance by helping to deliver clear, timely and customer-focused communications.

• Support planning, build, testing and deployment of CRM campaigns across email, SMS and push.
• Ensure campaigns are delivered accurately and on time, with strong attention to detail across copy, links, targeting, offers and creative.
• Help manage the CRM trading calendar, ensuring activity is aligned to key promotions, trading priorities and brand campaigns.
• Support the delivery of brand-funded CRM campaigns by coordinating assets, requirements, timings and approvals with internal teams.
• Maintain CRM campaign trackers, documentation and workflow updates to ensure clear visibility of planned and live activity.
• Monitor campaign timelines and proactively flag any risks, delays, errors or last-minute changes that may impact delivery.
• Support campaign reporting by collating performance results, trading updates and key insights.
• Contribute to testing and optimisation activity, helping to identify opportunities to improve engagement, revenue and campaign effectiveness.
• Ensure CRM activity is customer-focused, commercially relevant and consistent with brand standards.
• Provide flexible support to the wider CRM team across trading activity, reporting, planning and ad hoc requests.
• Foundational experience in CRM, email marketing or digital marketing.
• Strong organisational skills with the ability to manage multiple deadlines.
• Excellent attention to detail and a high level of accuracy.
• Commercial awareness and an interest in customer engagement and trading performance.
• Proactive, collaborative and comfortable working at pace.
• Clear communication skills and the confidence to flag issues early.
• Willingness to learn CRM principles, platforms, reporting tools and campaign best practice.

• A hands‑on role within a fast‑paced CRM and marketing team.
• Exposure to trading‑led CRM campaigns, brand-funded activity and performance analysis.
• Training and development in Bloomreach CRM platform, campaign delivery and optimisation best practice.
• The opportunity to build strong foundations in customer marketing, CRM operations and campaign performance.

Key Objectives:

• Support revenue and engagement growth through the consistent execution of high-quality, customer-first CRM campaigns with a consistent “test and learn” approach.
• Ensure all CRM campaigns are built, tested, and deployed accurately and on schedule, aligned to the trading and promotional calendar
• Maintain strong operational discipline across campaign workflows, ensuring deadlines are met and risks are flagged early.
• Contribute to a high‑performing CRM function,…