Shopper Marketing Manager

Position: Shopper Marketing Manager Hybrid Role
Elevate your marketing career with Bacardi as a National Shopper Marketing Manager in a hybrid work setting. Use your expertise in shopper insights to drive impactful marketing strategies.

This position focuses on developing and implementing shopper marketing strategies that align with Bacardi's brand goals. Collaborate with sales and marketing to craft initiatives, ensuring each tactic meets the unique needs of various retail channels. Your analytical skills will be essential in tracking campaign success and refining strategies.

Key Responsibilities:

• Implement shopper marketing strategies across grocery, e-commerce, and more

• Analyze shopper behavior to design activation programs

• Work with cross-functional teams for program alignment

• Manage budgets and optimize resource allocation

• Develop insights from data to refine future marketing efforts

Requirements:

• Degree in Marketing, Business Administration, or related field

• 3-5 years of experience in shopper or trade marketing

• Familiarity with different retail environments

• Experience managing partnerships with national retailers

• Strong analytical abilities for data-driven decisions

Take your career to new heights at Bacardi by driving shopper insights and marketing strategies.
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