Community Growth Strategist

Community Growth Strategist - Burnaby
For the last 40 years, Source Office Furniture & Systems Ltd. has been offering the best value in high-quality office furniture throughout Canada. We pride ourselves in offering unsurpassed customer service and a collaborative team environment where every employee is a part of our success. We are a rapidly growing and dynamic company and are seeking enthusiastic and energetic individuals to join our team.

We are seeking a Community Growth Strategist candidate at our headquarters in Burnaby, BC to join our growing team! This role reports to the VP of Marketing, full-time permanent position with a hybrid schedule. While the position will primarily support Performance Furnishings, this role will also support our other two companies – Source Office Furniture and N9NE Furniture Group.

About the Role
As Community Growth Strategist, this role will build trust, engagement, and regional lead flow through community management, reputation management, and advocacy.

The Community Growth Strategist drives digital engagement, local market presence, and brand reputation. This role builds trusted relationships with customers and partners through strategic content, localized campaigns, proactive reputation management, and cross-functional collaboration with sales and customer success teams.

We Provide

Fun and positive work environment

Opportunity for professional growth

Salary Range: $60,000-$70,000

100% paid health and dental benefits plan after a successful 3-month probation, including a $250 Health Spending Account

Employee Assistance Program (EAP)

Employee discounts on our products

Hybrid work schedule – 4 days in-office/1 day from home office

Key Responsibilities
Social Media & Digital Community Management

Develop and execute social media strategies across Linked In, Facebook, Instagram, You Tube, and emerging platforms.

Create engaging content showcasing office transformations, customer projects, workspace trends, product launches, and company initiatives.

Coordinate customer testimonials, case studies, and project spotlights.

Manage content calendars and publishing schedules.

Monitor comments, messages, and mentions

Collaborate with internal teams to create authentic, informative content.

Local & Regional Marketing Strategy

Develop regional marketing initiatives that support showroom traffic and sales growth.

Coordinate regional events, trade shows, and networking opportunities

Build relationships with local business associations, chambers of commerce, commercial real estate professionals, designers, and workplace consultants.

Manage local sponsor ships and co-marketing initiatives

Create localized marketing assets and messaging

Online Reputation & Review Management

Monitor and manage reviews (Google Business Profiles, Product Reviews, etc.)

Respond professionally to positive and negative feedback

Escalate service issues internally

Implement review-generation programs

Track sentiment and reputation KPIs

Develop crisis response protocols for public issues

Brand Advocacy & Voice

Maintain brand voice and tone across channels

Train internal teams on brand and social best practices

Activate employee advocacy programs

Identify and nurture brand ambassadors (customers, partners, employees)

Ensure messaging consistency with corporate strategy

Analytics, Reporting & Optimization

Track engagement, growth, and conversion metrics

Monitor local campaign ROI

Analyze reputation trends

Produce monthly/quarterly performance reports

Use insights to optimize content and campaigns

Cross-Functional Collaboration

Partner with Sales on lead nurturing and ABM

Work with Customer Success on retention and upsell messaging

Coordinate with Product/Operations on announcements

Support PR and Communications

Feed customer insights back into leadership

KPI's

Social engagement rates

Social follower growth

MQL's by region

Review rating

Engagement response time

Showroom appointment and consultation growth

Qualifications
Required

3+ years of experience in community marketing, growth marketing, digital marketing, or related roles

Proven experience growing and engaging online communities

Photography, video, or content creation skills.

Strong understanding of social…