Senior Product Marketing Manager

Responsibilities

• Act as the bridge between Product and Commercial, developing a strong understanding of client and business needs and acting as a trusted business partner to translate product strategy and challenges into clear, client‑facing narratives and actionable solutions that drive growth.
• Bring together products, features, and capabilities into cohesive, client‑ready solutions that address specific business needs and unlock growth opportunities.
• Be the voice of the client and the market, ensuring customer insights and competitive intelligence actively inform product decisions and positioning.
• Own product adoption and usage across the product lifecycle, tracking performance and working cross‑functionally to drive activation, retention, and optimisation.
• Create and maintain product and enablement content, including product messaging, competitive intel, sales materials, documentation, and product‑related content such as blog posts and client communications adapted to regional needs.
• Enable and train Commercial teams across EMEA and APAC, equipping them to confidently position and sell our products.
• Act as a product evangelist, representing our products internally and externally, including at owned events and customer‑facing sessions.
• Collaborate closely with US Product Marketing teams to ensure global consistency while incorporating regional feedback and insights.

• Commercial teams are well equipped to sell our products with clear positioning, product packages, competitive intelligence, and regular training.
• Products are successfully launched and adopted, with usage tracked and insights used to support ongoing activation and optimisation.
• Product narratives are clear, consistent, and differentiated across EMEA and APAC and aligned with US Product Marketing.
• Product voice is clearly represented internally and externally, including in customer conversations and owned events.
• The role is seen as a trusted partner by Product, Commercial, and senior leadership.

• Strong experience in Product Marketing or Digital Marketing with ownership of complex offerings and close collaboration with commercial teams.
• Experience operating in a B2B, platform, marketplace, or performance‑driven environment.
• Strong commercial and analytical mindset, with the ability to understand business challenges and translate them into actionable product marketing strategies.
• Strong problem‑solving mindset, with ability to navigate ambiguity and turn complex business challenges into clear, actionable plans.
• Ability to connect the dots across products, data, and client needs to create clear and compelling value propositions.
• Strong understanding of market‑specific commercial challenges, particularly across EMEA and APAC, and ability to adapt product positioning, narratives, and enablement accordingly.
• Proven ability to work with senior stakeholders and navigate competing priorities with confidence.
• Comfortable operating with a high degree of autonomy and ownership, holding high standards for clarity, quality, and impact.

Based in London (hybrid model), this role reports to the Senior Director of Product Marketing, Insights & Customer Experience (based in Paris).

• Annual leave entitlement and paid holidays
• Competitive compensation and team events
• Healthcare insurance and cash plans
• Income protection and parental leave policies
• Flexible work schedules and work‑from‑home/work‑from‑office policy
• Lunch paid when attending the office
• Wellness resources and equity opportunities