Consumer Insights Manager

Our Purpose at The Little Potato Company is to “Feed the World, better.”

Because we believe everyone, everywhere deserves to eat good, healthy food. And it all starts with our little Creamer Potatoes – one of the most economical, energy efficient, and highly nutritious food crops available.

The Little Potato Company (LPC) is an innovative, fast‑growing company in a unique niche market with a dynamic team that embraces diversity and unique differences. Come join our rapidly expanding company and help us transform the entire potato industry – one little Creamer at a time!

If you are looking for a hands‑on role that translates data into actionable insights, partners closely with Marketing and Sales teams, and advances the organization’s capabilities in insights and analytics, join our team as a Consumer Insights Manager
, where you will lead the design and execution of consumer research and analytics to inform brand strategy, innovation, marketing performance, and sales effectiveness.

Our facility is based in Nisku, AB, and operates on a standard work week from Monday to Friday. This position is open to remote work. We welcome applications from candidates located anywhere in Canada and the US.

For this position include (but not limited to):

• Plan and deliver all consumer and market research initiatives, including defining research questions, selecting methodologies, managing vendors, analyzing outputs, and distributing insights to stakeholders.
• Analyze brand and marketing channel performance to identify drivers of ROI, volume, growth, and risk.
• Lead end‑to‑end Brand Health Tracking (BHT), monitoring key metrics (e.g., awareness, consideration, trial, repeat, loyalty), analyzing trends and risks, and delivering actionable recommendations to enhance brand performance.
• Define consumer segments and track segment‑level penetration, engagement, and performance over time.
• Monitor consumer trends and behavior using industry research and platforms (e.g., Mintel and Tastewise), translating insights into actionable business recommendations informed by social listening and behavioral economics.
• Conduct consumer research to aid product innovation and improvement, including hypothesis development and end‑to‑end insight delivery using methodologies such as concept, claims, and package testing, as well as advanced analytics (e.g., Max Diff, conjoint, TURF, and key driver analysis).
• Design and execute focus groups, surveys, agile research, and concept testing to evaluate product ideas and guide decision‑making.

• Analyze marketing campaign performance across paid media, ecommerce, shopper marketing, website, social, and CRM to identify trends across channels.
• Work with marketing channel owners to deploy testing ideas, including A/B tests, that are defined by/with the Senior Manager, Marketing & Sales Insights.
• Support Marketing Operations in maintaining marketing performance dashboards and reporting, ensuring data accuracy, timeliness, and clarity.

• A minimum of 7+ years of progressive experience in consumer insights, marketing analytics, research, or a related role supporting a consumer brand, applying expertise gained across both supplier- or agency-side organizations (e.g., NIQ, Ipsos, Kantar, Numerator) and client-side brand environments.
• Bachelor’s degree in Marketing, Business, Analytics, Economics, or a related discipline with a strong emphasis on research and analysis.
• Proven experience managing qualitative and quantitative consumer research initiatives end‑to‑end, including working directly with external research agencies.
• Strong experience with consumer panel data platforms (e.g., Numerator, NielsenIQ Homescan, Circana/IRI) to analyze shopper behavior and trends.
• Demonstrated expertise in designing, implementing, and managing brand health tracking, segmentation, and quantitative research programs, including concept and package testing, advanced analytics (e.g., key driver analysis, conjoint, Max Diff), and survey programming using platforms such as Qualtrics, ConfirmIT, or Forsta.
• Experience using retail…