Remote Social Media Growth Lead

Location: Shawinigan

About the Role:

We’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community.
This role is responsible for turning our content, audio, events, and insights into high-performing, platform-native formats that drive visibility, repeat engagement, and measurable audience growth.
You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around. You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention.
Your work will expand our reach, deepen engagement, increase retention, and consistently drive new audience members into our owned channels.
Who You Are:
You understand how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits.

You are comfortable working across video, audio, written, and event-driven content and know how to translate ideas into formats that fit each platform.

You think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high-value audience of senior leaders.

You are data-informed and action-oriented. You track performance closely, understand what is working, and adjust quickly.

You know how to take a piece of content or moment and extend its reach through packaging, timing, and amplification.

What You’ll Be Doing:
1. Translate and distribute content into social formats:
You will extend the reach of our content and thought leadership across social platforms.

Capture and repurpose video, written, audio, and event content

Create short-form, platform-native content across channels

Identify and extract key moments from editorial, audio, and events

Extract and adapt key moments from audio content into short-form formats

Translate ideas into formats that are engaging, shareable, and repeatable

Experiment with emerging formats and platform features

Your goal is to make content visible, relevant, and consistently consumed by senior decision-makers across social platforms.

2. Execute social growth campaigns across organic, paid, and partner channels:
You will plan and launch campaigns that amplify key content and drive audience growth.

Launch campaigns tied to content, events, and thought leadership

Use organic distribution, paid amplification, and partnerships to extend reach

Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth

Build and manage creator and expert partnerships

Execute distribution partnerships across platforms

Build and manage direct relationships with platform partners such as Linked In and You Tube to unlock distribution opportunities, features, and insights

Identify and leverage platform opportunities to increase visibility

Your goal is to consistently expand reach, increase engagement, and bring new audience members into our ecosystem.

3. Optimize performance and build repeat engagement and retention:
You will own how social performance improves over time.

Track performance across content, campaigns, and paid channels

Analyze engagement, reach, repeat interaction, and retention data

Optimize formats, timing, targeting, and distribution strategies

Continuously test and refine content and campaign approaches

Build repeatable formats and campaigns that drive consistent engagement and return behavior

Your goal is to turn one-time interactions into repeat behaviors and sustained audience engagement.

4. Drive subscriber growth and community development from social channels:
You will connect social activity directly to audience growth.

Develop and execute strategies that convert social audiences into subscribers

Optimize social-to-subscriber conversion pathways

Ensure social content consistently drives traffic to owned channels

Track and improve conversion performance across platforms

Build repeatable systems that turn engagement into measurable subscriber growth

Your goal is to ensure social media…