Marketing Campaigns Officer Job Aberystwyth Wales UK,Marketing / Advertising / PR

The Role

The Marketing Campaigns Team is led by the Head of Marketing and Student Recruitment. The Marketing Campaigns Officer will report directly to the Marketing Campaigns Manager and is responsible for development and delivery of marketing campaigns that are core to the University’s marketing and student recruitment strategy.

The successful candidate will work across digital and traditional media and support the Marketing Campaigns Team in delivering for all levels of student recruitment (Undergraduate and Postgraduate) in all markets (UK and International).

The University will consider applications from those who wish to work on a hybrid basis, with some time working on campus and some time working from home.

If, after reading the job description, you have an enquiry about the post, please contact Beth James, Marketing Campaigns Manager

Appointments are normally made within 4 - 8 weeks of the closing date.

What you’ll do

This job description is subject to review and amendment in the light of the changing needs of the University, to provide appropriate development opportunities and/or the addition of any other reasonable duties.

Main Duties & Responsibilities

To work with the Head of Marketing and Student Recruitment and the Marketing Campaigns Manager to develop marketing plans for key recruitment campaigns, across undergraduate and postgraduate courses in the UK and Internationally.
To lead on delivery of campaigns and projects against a set budget and to meet key performance indicators (KPIs) provided by the Head of Marketing and Student Recruitment. Report campaign progress to the Marketing Campaigns Manager at regular intervals during the campaign.
To track, monitor and analyse campaign progress and effectiveness – producing analysis reports (including budget and KPI tracking information) with recommendations to the Marketing Campaigns Manager and Head of Marketing and Student Recruitment at the end of a campaign.
To lead with innovative ideas to develop creative and competitive campaigns that integrate digital and traditional media that stand out in the Higher Education marketplace to maximise recruitment and market share.
To develop and lead on lead nurturing and conversion activities for prospective students and applicants.
To develop strong relationships with staff from across academic departments and service departments in the University.
To develop and manage relationships with third party companies (such as UCAS, The Student Room, IDP) and develop content to market Aberystwyth University in the best light.
To develop strong relationships with advertising agencies in the UK and internationally to contribute to the development of advertising campaigns that are trackable against a set budget and key performance indicators.
To develop and lead on online engagement activities for prospective students and applicants to meet key performance indicators.
To write content for and manage production of marketing collateral.
To research, write and edit across appropriate marketing communication channels (website, social media, and online platforms) to promote the University’s work to regional, national, and international audiences.
To promote the implementation of the University style and brand guides across all marketing collateral.
To ensure that suppliers are fully briefed on how to implement the University’s visual identity.
On occasion to as a representative of the University at external and internal events including, but not exclusively, open days, UCAS conventions and other exhibitions.
It is essential that the post holder is willing and has the ability to work flexibly: weekend and evening work will be required.
Undertake other duties as assigned by your line manager, commensurate with the role’s grade.
Engage in university-level projects and initiatives as directed, and undertake any additional duties commensurate with the role, as assigned by the line manager.
Demonstrate flexibility by supporting colleagues during periods of high demand, including attendance at key university events such as open days and graduation ceremonies which may include weekend work.
Promote equality of opportunity, and to…