Digital Marketing & SEO Specialist

Salary Range
: IDR  -  (Gross)

Weshine is hiring for our client (Myecho), based in Australia, for a digital remote role. We are looking for an experienced Digital Marketing & SEO Specialist to join our growing team. This is a unique opportunity to work across two rapidly expanding Australian healthcare businesses:
Echo – Australia's growing professional networking and education platform built exclusively for allied health professionals. Global Rehabilitation Service (GRS) – An established multidisciplinary allied health provider operating across Australia. The role will primarily be employed through Echo, while also supporting GRS and selected allied health clients with digital marketing initiatives.

• Develop and implement SEO strategies to improve search rankings and organic traffic.
• Perform keyword research and competitor analysis.
• Optimise website structure, page content, metadata and internal linking.
• Monitor SEO performance using tools such as Google Search Console, Google Analytics and SEMrush/Ahrefs.
• Produce monthly SEO reports with recommendations.

• Regularly update company websites using Word Press or similar CMS platforms.
• Create and publish landing pages for campaigns.
• Ensure websites remain current, user-friendly and optimised for conversions.
• Coordinate with developers when technical improvements are required.

• Plan and schedule regular social media content across Facebook, Instagram, Linked In and other relevant platforms.
• Create engaging posts that promote allied health services, educational content and company updates.
• Repurpose articles, podcasts and videos into social media content.
• Assist with content calendars and marketing campaigns.

• Support digital marketing campaigns for Echo, GRS and future healthcare clients.
• Assist with email marketing campaigns and newsletters.
• Monitor website and social media analytics.
• Identify opportunities to improve online engagement and lead generation.

• Minimum 2 years' experience in SEO and digital marketing.
• Experience managing Word Press websites (or similar CMS).
• Strong understanding of on-page and off-page SEO.
• Experience using Google Analytics, Google Search Console and SEO tools.
• Excellent written English.
• Strong organisational and project management skills.
• Ability to work independently in a remote environment.
• Reliable internet connection and suitable home office setup.

• Marketing for allied health, healthcare or medical businesses.
• Australian healthcare or allied health industries.
• Content marketing and copywriting.
• Canva or Adobe Creative Suite.
• Video editing (Cap Cut, Premiere Pro or similar).
• Basic HTML/CSS knowledge.
• Google Ads and Meta Ads.
• AI marketing tools such as ChatGPT, Claude or Canva AI.

• Improving Google rankings for allied health clinics.
• Updating websites with new services and clinician profiles.
• Creating educational content for healthcare professionals.
• Growing engagement across social media channels.
• Supporting marketing campaigns for Australian healthcare businesses.
• Helping build Echo into Australia's leading online community for allied health professionals.

• Thinks strategically rather than simply completing tasks.
• Can identify opportunities to improve digital performance.
• Enjoys learning and staying up to date with SEO trends.
• Has excellent attention to detail.
• Is proactive, reliable and takes ownership of projects.
• Wants to grow with a fast-moving company.