Product Marketing Manager

Product Marketing Manager – Wattpad

Wattpad seeks a creative, results‑focused Product Marketing Manager to shape how millions discover, experience, and connect with stories. The role sits at the intersection of product and brand, owning how we bring our product to market and ensuring it resonates deeply with our global community.

• Lead ongoing market, competitive, and audience research to inform product direction and positioning.
• Identify emerging trends in storytelling, fandom, and entertainment consumption, translating them into clear opportunities for cross‑functional teams.
• Define and evolve product positioning, messaging, and value propositions across the platform, ensuring consistency between product experience and brand narrative.
• Shape how features are packaged and communicated to drive adoption and engagement.
• Own end‑to‑end go‑to‑market strategy and execution for new features, experiments, and product initiatives.
• Develop clear marketing plans, track success metrics, and deliver post‑launch optimization strategies.
• Collaborate closely with Product Managers and Designers from ideation through launch.
• Ensure user needs, motivations, and market context are embedded in product and marketing decisions.
• Act as the voice of our users and the market within cross‑functional teams.

• 5+ years’ experience in Product Marketing, preferably in B2C tech, media, or entertainment.
• Proven ability to develop positioning and lead go‑to‑market strategies for digital products.
• Strong strategic thinking paired with excellent execution skills.
• Experience working closely with Product and Design teams in an agile environment.
• Ability to influence stakeholders and drive alignment without direct authority.
• Deep curiosity about user behavior, culture, and emerging trends.
• Passion for storytelling, fandom, and entertainment.
• Experience in qualitative and quantitative research approaches to validate product marketing opportunities.
• Proficiency with tools such as Looker, Amplitude, and marketing measurement platforms.

• Experience with community‑driven platforms or creator ecosystems.
• Familiarity with Gen Z audiences and digital content trends.
• Experience with experimentation and lifecycle marketing.

$95,000 – $120,000 per year.

• Career development and mentorship.
• Top industry health benefits, including vision and dental.
• Health/wellness account to spend each year.
• RRSP Contributions (Canada) and 401 K Contributions (USA).
• Generous vacation and maternity/parental leave top‑up program.
• Corporate discount for gym memberships for you and your family.
• Work from anywhere in the world for part of the year.
• Winter break shutdown.

Greater Toronto Area. You may work 3 days per week from our downtown Toronto office and have the flexibility to work from home as part of our hybrid model.

Applicants must be authorized to work in Canada (excluding Quebec). We do not sponsor work permits.

Wattpad is an equal opportunity employer. We do not discriminate. We welcome and encourage applications from people with disabilities. Accommodations are available on request.