Content Marketing Specialist Job Johannesburg South Africa,Marketing / Advertising / PR

"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America.

Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively.

Klipboard is a global, growing business that embraces AI and emerging technologies to enhance customer outcomes, collaboration, and continuous improvement. We’re looking for people who are curious about or fluid with AI, open to change, and excited to learn how technology can improve the way we work and help our customers which is always supported by strong human insight and communication.

As Content marketing Manager, you will play a pivotal role in telling the story of our products to the market. Your mission is to deeply understand the product’s value proposition and transform that understanding into compelling messages and content for customers, prospects, and internal audiences. You will be instrumental in creating and managing content such as white papers, case studies, benchmarks, brochures, and other resources that support the product’s value proposition.

Additionally, you’ll collaborate closely with cross-functional teams to support product launches and implement innovative marketing initiatives designed to drive awareness, engagement, and sales.

Key Responsibilities:

Content Marketing for Existing Solutions

Content Creation and Management
:
Develop and maintain a comprehensive toolkit to support product sales, ensuring materials are updated in a timely manner.

Persona Development
:
Create detailed user and buyer personas to guide targeted marketing efforts.

Sales Enablement
:
Collaborate with the sales team to create materials that articulate product features, benefits, and value propositions, and train them on their usage.

Demand Generation
:
Assist with the development and execution of demand creation initiatives to increase awareness of our product value propositions.

Content Development
:
Work with the marketing team to craft high-impact content, including case studies, white papers, customer references, and event support materials for regional teams.

Internal Communications
:
Ensure regional teams are kept informed with timely announcements and updates about new materials and releases.

Asset Management
:
Maintain an accessible repository of all marketing assets and release information.

Support for New Product Releases

Launch Preparation
:
Collaborate with cross-functional teams to develop a range of sales tools and marketing materials in alignment with the product release plan.

Value Proposition Development
:
Lead the creation of clear, compelling value propositions and articulate their benefits to target markets and potential customers.

Campaign Execution
:
Develop and execute product launch campaigns, leveraging creative content strategies to capture market attention and drive product adoption.

Inform and Engage Customers

New Product Communication
:
Inform customers about new product releases and drive adoption rates through impactful content creation.

Content Channels
:
Work across multiple content types and channels, including product sheets, sales enablement tools, videos, animations, emails, in-product announcements, and websites.

Skills and Expertise

Content Creation
:
Ability to write for various marketing materials, effectively communicating the product’s value.

Customer Understanding
:
Strong empathy for…