Creative Lead

Overview

evoke is a next-generation, AI-first creative studio. As a Senior Creative Lead, you will take ownership of a creative pod—guiding people, shaping ideas and overseeing campaign output from concept through execution. This hands-on leadership role combines creative direction, strategic thinking and AI-enabled production to deliver high-impact, multi-channel campaigns across brands in betting and gaming. You will help develop talent, evolve creative standards and ensure campaigns meet brand ambition and business goals.

• Lead and develop a multi-disciplinary creative pod, setting direction, supporting development and fostering a culture of creativity and continuous improvement
• Oversee the end-to-end delivery of integrated campaigns across TV, digital, social, retail, press and performance channels
• Translate business objectives, audience insights and market trends into compelling creative strategies and campaign concepts
• Drive proactive ideation, identifying opportunities and developing campaign territories that scale across formats and markets
• Use AI tools to research, prototype and visualise ideas, producing pitch materials, concept mock-ups and early-stage explorations
• Provide clear creative direction and feedback to Art Directors, Motion Designers, Production Designers and Writers throughout campaign development
• Act as a brand guardian, ensuring all output aligns with brand identity, tone of voice, compliance requirements and quality expectations
• Collaborate with studio leadership, production and operations teams to ensure workflows, briefs and delivery processes enable efficient, high-quality output at scale

• Proven experience in a Creative Director, Creative Lead or similar leadership role, delivering integrated campaigns across multiple channels
• A portfolio demonstrating campaign-driven work across digital, social, video and advertising, with experience presenting ideas to senior stakeholders
• Ability to combine creative thinking with AI-enabled tools, translating marketing objectives into impactful campaign ideas and concept outputs
• Experience leading and developing teams within fast-paced, multi-disciplinary creative environments, balancing creative ambition with delivery

• Family Support:
  Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
• Perks and discounts:
  Discounts at a range of high-street retailers
• Financial:
  Competitive salary, pension, and bonus schemes
• Health & wellbeing:
  Tools and services to support well-being, including mental health and financial education; gym discounts and cycle to work scheme
• Hybrid working:
  Work from home up to 80% of the time with 20% office time
• Healthcare:
  Comprehensive healthcare benefits (or a cash alternative)
• Pension, income protection and life assurance

More about evoke:
We are a team that embraces change and progress. The power behind big-name brands William Hill, 888 and Mr Green, evokes the new name for 888 Holdings. We are building a culture of trust and flexibility, investing in your future to help you develop your unique strengths and build a career that fits you. Apply as part of our recruitment process, which includes an initial screening call and interview stage.