Founding Growth Marketer Job London England UK,Marketing / Advertising / PR

Location: Greater London

Founding Growth Marketer

The Founding Growth Marketer will build and execute the growth marketing playbook to enable Healthtech-1 to reach 100% of the UK GP practice market. You will focus initially on two marketing channels – content distribution and community – and develop inbound acquisition activities to replace outbound sales.

Objectives & Key Results – First 3 Months

Objectives: Nurture potential customers from problem unaware to interested in Healthtech-1.

Generate 100 leads per month
Run 5 experiments
Set up accurate measurement and attribution
Growth team grades hand‑over process as 5/5
Nurture an engaged community of 100 by running 3 high‑impact events

Projects & Milestones – First 3 Months By Month 1 – Get the lay of the land & implement quick wins

Understood context, current state, and biggest opportunities
Audited existing marketing activity
Built a strategy for nurturing leads using content marketing (channel
1)
Set up attribution tracking
Improved landing pages and website conversion with measurable uplift
Identified and implemented 3 quick wins
Generated 25 leads from channel 1

By Month 2 – Double down on signals and start the 2nd channel

Built a strategy for community and events (channel
2)
Identified and implemented 3 quick wins for this channel
Launched a referral or ambassador programme
Hosted at least one community‑building touchpoint
Generated 50 leads from all channels
Reporting is easy and accurate

By Month 3 – Scale your channels

Built automations that increase activity in both channels
Scaled both channels to national coverage
Planned a quarter of community events
Generated 100 leads from all channels

Scope of the Role

Your north‑star metric (qualified leads generated) and reporting
Email campaigns
Paid channels
Content distribution (and collaboration with content marketer)
Community & events
Website optimisation
Consistency with brand and tone of voice

Responsibilities You Do Not Own

Video content creation (distribute only)
Product decisions
Sales execution (collaborate on lead quality only)

Required Experience

Generalist – optimised multiple channels before
Analytically sharp – set up proper measurement and data‑driven decisions
Experimental mindset – form hypotheses, test cheaply, adjust quickly
Entrepreneurial – startup or founder experience a plus; comfortable with ambiguity and pace
Strong communicator – connect with NHS staff; community focus
Transparent – share what works and flag what does not without chasing for updates

Nice to Have Experience

Marketing to a professional or practitioner audience (healthcare, legal, finance, education)
Run a referral or ambassador programme before
Hands‑on experience with paid marketing
Built marketing automations

Hiring Process

Intro chat – 20 minutes

CV deep‑dive – 45 minutes

Paid in‑office work trial – 6 hours

Principles interview – 1 hour

Offer and onboarding

Salary & Location

Salary: £55,000 – £65,000.

Location:

Stratford, London – in office 4 days a week, 1 day working from home.

Benefits

Paid volunteer days – 2 days per year
Team social days – 6 days per year
Learning budget – £250 per year
Daily breakfast and lunch provided when in office
Health and fitness budget – £60 per month
Additional paid leave – 7 days
Generous sick leave policy and mental health leave
Parental leave – statutory plus company contributions, changing with tenure
Fertility leave – 5 days off per year
Pension – 3% employer contribution, 5% employee auto‑contribute
Local living benefit – £5,000 if within 30‑minute walk, £2,500 within 30‑minute bike
Deburring dinner and Uber claims after 7 pm and 9 pm available for wellbeing

Inclusive & Diverse by Design

Healthtech-1 actively builds an inclusive culture and welcomes candidates from all backgrounds.

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