Brand Marketing Lead

Building a brand takes more than a great campaign.

It takes someone who knows how to connect strategy, creativity, and execution into work that people actually remember.

Smart, Savvy + Associates is pleased to partner with VGH & UBC Hospital Foundation in their search for a Brand Marketing Lead.

This is a newly created role within the Foundation's Marketing & Brand Engagement team and an opportunity to help shape the future of one of BC's most important charitable brands.

Reporting to the Director, Marketing & Brand Engagement, you'll lead integrated marketing campaigns, drive brand awareness initiatives, and help bring the Foundation's bold vision for the VGH+ brand to life.

The Foundation has ambitious goals for growth and visibility across British Columbia.

As Brand Marketing Lead, you'll develop go-to-market strategies, lead campaign planning and execution, and partner with an in-house team of content, creative, PR, and communications specialists to bring integrated campaigns to life.

This role is ideal for a strategic marketer who enjoys building plans, bringing people together around a common goal, and rolling up their sleeves to make great work happen.

What You'll Do Lead integrated marketing campaigns Develop and execute integrated marketing campaigns that support brand awareness, engagement, fundraising, and organizational priorities Lead go-to-market planning for major initiatives, campaigns, and announcements Build campaign strategies that connect audience insights, business objectives, and measurable outcomes Ensure marketing initiatives are delivered on time, on budget, and aligned with Foundation goals Grow and strengthen the VGH+ brand Help advance the Foundation's brand strategy and positioning across British Columbia Identify opportunities to increase awareness and engagement beyond Metro Vancouver Support the continued growth and evolution of the VGH+ brand Ensure consistency across campaigns, channels, and audience touchpoints Measure performance and optimize results Establish campaign KPIs and performance frameworks Monitor results and translate insights into recommendations and action plans Use data and audience insights to inform future strategy Lead projects and collaborate across teams Work closely with colleagues across fundraising, communications, content, creative, and leadership teams Build strong partnerships with internal stakeholders to align priorities and resources Support annual marketing planning and budgeting activities Lead and support a growing team Provide leadership, coaching, and mentorship to marketing team members Foster a collaborative, creative, and high-performing team culture Help establish priorities, processes, and ways of working that support long-term success What You Bring 8-10 years of progressive marketing experience with a strong foundation in brand and campaign marketing Experience developing and executing integrated marketing campaigns from strategy through execution Strong understanding of brand building, audience engagement, and go-to-market planning Experience managing projects involving multiple stakeholders, timelines, and priorities Comfort using performance metrics and campaign data to evaluate success and guide decision-making Previous people leadership experience, whether through direct management, mentorship, or project leadership Excellent communication and relationship-building skills A proactive, solutions-oriented mindset and willingness to roll up your sleeves when needed Nice to have:
Experience working with agencies, media partners, or external vendors Experience in nonprofit, healthcare, sports, entertainment, or purpose-driven organizations Familiarity with regional marketing initiatives across BC The Details 💰 $106,100–$119,300 base salary 🎯 Annual bonus target of 3% 🏥 100% employer-paid benefits 🏦 Pension plan after 3 months 🏖️ 4 weeks vacation 💻 Hybrid work environment (50% in office) 🌴 Two remote-work periods per year of up to two weeks each 🧠 $1,500 mental wellness benefit ➕ Additional health spending account and wellness benefits 📍 Vancouver, BC If you're excited by the opportunity to help grow an iconic BC brand,…