VP, Marketing

ZOLEO is redefining what it means to stay connected beyond cellular coverage — evolving from a hardware-led satellite communicator into a duty-of-care safety platform that combines intelligent monitoring, automation, and real-time visibility.

The result: confidence, accountability, and coordinated response in critical moments.

This is what the future of global safety looks like, and we're building it.

Come join us in this mission.

Why This Role Matters We’re hiring a VP, Marketing to lead the full marketing function across B2C and B2B.

You will own customer acquisition, DTC revenue, enterprise pipeline generation, and brand, and bringing them together into a single, cohesive growth engine across all global markets where ZOLEO operates.

This is a rare opportunity to own the full marketing system across two fundamentally different motions and make them work as one.

Reporting directly to the CRO, you’ll align high-performing consumer growth with an expanding enterprise motion, combining strong DTC execution with disciplined pipeline generation.

You will inherit and evolve an existing team spanning in-house talent, agencies, and contractors, with a mandate to build a lean, high-performing, AI-native marketing organization over time.

The D2D satellite threat (Apple, T-Mobile, Starlink) creates a narrow 3–5 year window to transform how we go to market.

This role exists to move quickly, locking in consumer loyalty while establishing durable enterprise relationships before the category shifts.

This is a builder role, requiring speed, experimentation, and a bias toward action, with AI as a core tool to drive outsized impact.

What You’ll Do Build and Run an AI-Native Marketing Engine.

Architect the stack with AI at its core - creative generation, audience segmentation, campaign automation, and reporting.

Build a lean team where output scales without headcount scaling with it; hire for curiosity, AI fluency, and accountability.

Manage agencies with clear deliverables and a bias toward building in-house capability over time.

Own Consumer Revenue Across DTC and Amazon.

Own all consumer paid media - SEM, paid social, display, programmatic with full P&L accountability for CAC, ROAS, and LTV.

Drive the  marketing layer from traffic through conversion and retention.

Own ZOLEO’s Amazon presence end-to-end: listings, A+ content, sponsored placements, and Buy Box health - with disciplined ACOS/TACOS targets and a bias toward organic rank over ad spend.

Support and Scale Retail & Channel Marketing.

Partner with sales and channel teams to strengthen marketing support across dealer, distributor, and retail partners.

Develop programs, assets, and campaigns that drive sell-through, improve partner engagement, and ensure consistent brand and product positioning across all points of sale.

Build the Enterprise Pipeline from the Top Down.

Own top-of-funnel demand generation and ABM programs targeting priority verticals, including mining, oil and gas, forestry, utilities, construction, and commercial adventure tourism.

Build the content, thought leadership, and sales enablement assets that help the sales team close deals faster.

Define and lead our events, co-marketing and channel strategy.

Lead a Brand Repositioning that Lands.

Steward the ZOLEO brand through its evolution into a safety platform, ensuring clarity and consistency across consumer and enterprise touchpoints.

Build a High-Impact Content Engine.

Create a lean, AI-assisted, SEO/GEO-optimized content system that ships fast and punches above its weight - commissioning work that’s creatively ambitious and makes people feel something,…