Landing Page Expert; AI-Powered Direct Response - DTC Agency; Remote

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Our client

A Dubai-based Google Ads agency managing nine figures of annual ad spend across 180+ ecommerce clients.

They’ve built an AI-powered system (Forge + Claude + Manus) that generates these pages  the system needs a leader — someone who owns the entire landing page initiative from strategy to output. Someone who understands direct-response copy at a deep level, has already built pages with AI tools like Manus and Claude, and knows exactly what makes a comparison page on Google print money versus waste budget.

You’ll lead the process. You’ll define the angles, choose the awareness levels, write the briefs, generate the pages, QA the output, and iterate based on performance. You’re not waiting for someone to hand you a spec — you’re the one deciding what gets built and why.

The Role:

Own the landing page initiative

• Lead the entire landing page production process from strategy to deployment
• Define which page types (advertorial, listicle, comparison page, product page) to build for each campaign and why
• Set up and maintain a production calendar — which brands need pages, what angles to test, what’s in the pipeline
• Coordinate with media buyers to align page strategy with campaign objectives and audience segments
• Report on page performance and make data-driven decisions about what to iterate, kill, or scale

Build pages with AI tools (daily)

• Use Manus and Claude to generate advertorials, listicles, and comparison pages at scale
• Operate Adcubator Forge (our internal AI page builder) to produce page variants rapidly
• Prompt engineer: write and refine prompts that produce consistent, high-quality copy and page structures
• Edit and elevate AI output — the AI gets you 80%, you bring it to 100%
• Produce multiple page variants per day across multiple brands and campaigns

Write and refine direct-response copy

• Write high-converting copy for advertorials, listicles, and comparison pages — or direct AI to write it at your quality standard
• Apply Schwartz awareness levels to match copy sophistication to audience temperature
• Craft hooks, headlines, leads, body copy, CTAs, and social proof sections that move people to buy
• Develop and maintain a swipe file of winning angles, hooks, and page structures across all clients
• Understand the difference between a comparison page that ranks and converts on Google versus one that just sits there

Page types you must know inside-out

• Comparison pages: “Best [product] 2025” style pages for Google Ads. You know the format, the trust signals, the ranking structure, and why they convert high-intent search traffic. This is big and urgent.
• Advertorials:
  Native-style editorial content that pre-sells. You know how to write a story lead that hooks, educate without boring, and transition to a soft CTA.
• Listicles: “10 Reasons Why…” format. You understand pacing, escalation, and how to structure reasons that build desire progressively.
• Product pages:
  Direct product landing pages optimized for paid traffic. You knowwhat elements matter above the fold, how to structure social proof, and when to
• use long-form versus short-form.

Research and strategy

• Research competitor landing pages, advertorials, and funnels to identify what’s working in the market
• Mine customer reviews, Reddit threads, and forums for real language, objections,and desires
• Develop customer avatars and emotional angle maps for each brand
• Test different page structures and copy approaches — measure, learn, iterate
• Stay current on DR copywriting trends, AI tools, and conversion optimization best practices

Quality and process

• QA every page before it ships: accuracy, persuasion quality, visual hierarchy, CTA clarity, mobile responsiveness
• Build and maintain SOPs for the landing page production workflow
• Train team members on AI tools, copy frameworks, and quality standards
• Maintain a feedback loop between page performance data and production decisions

What we're looking…