Product Marketing Manager - SaaSify

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager - Saa Sify based in Canada.

We are seeking a Product Marketing Manager to own and accelerate the product marketing strategy for a growing SaaS platform. This role offers the opportunity to shape positioning, messaging, go-to-market initiatives, and customer adoption strategies. You will work closely with Product, Engineering, Sales, Customer Success, and Leadership teams to drive market expansion and revenue growth. The ideal candidate combines strong B2B SaaS marketing expertise with a data‑driven mindset and a passion for innovative AI‑powered marketing approaches.

You will play a key role in translating complex technology solutions into compelling value propositions for customers and prospects. This position is designed for a strategic yet hands‑on marketer who thrives in a fast‑paced, international, and growth‑focused environment.

• Own the product marketing strategy, including positioning, messaging, value propositions, and differentiation strategies for target audiences.
• Develop compelling narratives and sales enablement materials such as presentations, battle cards, case studies, product collateral, and customer success stories.
• Lead go‑to‑market planning and execution for product launches, integrations, new features, and enhancements.
• Partner with Product and Engineering teams to align roadmap priorities, launch readiness, and customer communication strategies.
• Drive product adoption, customer engagement, and market awareness through targeted campaigns and content initiatives.
• Create thought leadership content including whitepapers, reports, videos, webinars, executive presentations, and industry insights.
• Build customer proof strategies by managing testimonials, case studies, review platforms, and customer success storytelling.
• Own website content strategy, organic growth initiatives, SEO, AEO, AI search optimization, and product page improvements.
• Establish marketing KPIs, reporting dashboards, and analytics processes to measure campaign performance, pipeline contribution, and ROI.
• Leverage AI‑powered marketing tools for content creation, campaign optimization, competitive research, audience segmentation, and marketing innovation.
• Collaborate cross‑functionally with Product, Engineering, Sales, Customer Success, and Leadership teams to ensure alignment across product initiatives and business objectives.

• 4–8 years of experience in Product Marketing, Growth Marketing, Content Marketing, or a related marketing role.
• Mandatory experience working within a B2B SaaS environment with proven success marketing SaaS products.
• Demonstrated experience driving product adoption, pipeline growth, brand visibility, and measurable business outcomes.
• Strong experience managing product launches, go‑to‑market strategies, and integrated marketing campaigns.
• Excellent written, verbal, storytelling, and presentation skills with the ability to communicate complex technical concepts clearly.
• Strong analytical and data interpretation skills with experience measuring marketing performance and optimizing campaigns.
• Experience working with marketing automation platforms, CRM systems, and analytics tools.
• Ability to operate effectively in a fast‑paced, high‑growth, and cross‑functional environment.
• Experience with cloud commerce, cloud marketplaces (Azure, AWS, GCP), marketplace enablement, ISV platforms, subscription management, Fin Ops, or cloud spend solutions is highly valued.
• Hands‑on experience with AI‑powered marketing tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, Hub Spot AI, or similar platforms is a strong advantage.

• Fully remote work opportunity with flexibility across international teams and time zones.
• Opportunity to own and shape the product marketing function within a growing technology environment.
• High‑impact role with direct influence on product adoption, customer acquisition, and revenue growth.
• Collaboration with global teams across Product, Engineering, Sales, Customer Success, and Leadership.
• Exposure to innovative SaaS, cloud marketplace, and AI‑powered marketing initiatives.
• Professional growth opportunities in a fast‑paced and entrepreneurial environment.