Regional Marketing Manager - Southern

Meaningful Work From Day One

The Regional Marketing Manager
- Southern Africa leads marketing and brand building for Brown-Forman across all markets in Southern Africa. As head of marketing for the area, this person must be a dynamic, creative, collaborative and inclusive leader who is excited by the opportunity to step change Brown-Forman brand growth. A courageous brand builder who thinks strategically while simultaneously managing flawless execution, fosters capability growth across the team and in partners, and translates insights into action will be successful and fulfilled by this role.

The working style for this role is 4 days a week from the office with Fridays working from home.

• The role is responsible for managing the B-F Southern Africa Portfolio, consisting of:
• Jack Daniel’s Family of Brands (Jack Daniel’s Old No. 7, Jack Daniel’s Flavours, Jack Daniel’s Single Barrel, Gentleman Jack, and Jack Daniel’s RTDs*)
• Tequila portfolio
• Super premium American whisky & Scotch portfolio
• The role is responsible for leading the Southern Africa Marketing team, applying strong inspirational leadership skills to manage & motive a marketing team and, collaborating closely with our partners to deliver volume, value & brand health metric growth across the portfolio and, ahead of competitors in the Southern Africa territory.
• This includes:
• Leading, and working collaboratively with, local brand teams, Insights, IMC (Integrated Marketing Communications) & our distributor partner (Really Great Brands Company, RGBC) to develop an in-depth understanding of the various Southern African consumer groups and class leading communication strategies across consumer facing touch points.
• Collaborating with B-F Global Brand Teams, equipping them with the necessary knowledge & insight, factored into global asset development; being a champion of our B-F principle of globally-led-locally-infused.
• Agency management (Creative & Research), ensuring through-the-line campaign development across brands, underpinned by robust consumer insight, working collaboratively with IMC
• Leading a collaborative partnership with RGBC, ensuring the appropriate levels of attention and focus are given to our B-F portfolio and, leading marketing development ensuring brand & activity planning are delivered in an inclusive manner.
• Embedding a measurement & evaluation culture internally and externally
• Portfolio Strategy and development
• Track record of excellent team and people management, inclusive culture building. At the time of hiring, this role will have two direct reports:
• Brand Manager - JD Family of Brands, Southern Africa
• Brand Manager
  - Emerging Brands, Southern Africa
• NB. As a growing business, additional headcount could report into this role
• Responsible for the region’s brand expense (A&P), working with brand managers, Marketing Director, Finance & General Manager.
• Is a representative of B-F externally

• Honours Degree (NQF
  8) in Business, Marketing, or similar discipline
• Consumer marketing management experience of 7-9 years of experience
• Leading teams & agencies
• Strong financial acumen with understanding of P&Ls
• Sound understanding of market, category & consumer data
• Experience working across multiple markets in preferred
• Experience working in large FMCG or alcoholic beverage industry preferred
• Experience working on global brands & with global brand teams is desired

• Demonstrated ability to work on global brands and collaborate effectively with global brand teams.
• A high aptitude for "courageous" leadership, balancing strategic long-term vision with the ability to manage flawless, detailed execution.
• Strong cross-functional influence, with a track record of fostering capability growth and alignment across internal teams, agencies, and distributor partners.

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where…