Senior Brand & Content Manager - Workspace Brand

Our client is one of the UK's best-loved flexible workspace brands. Founded over a decade ago, they run buildings across London and beyond for teams of 1 to 100, with thousands of members from some of the country's most exciting companies.

Here's their honest assessment: almost everyone in the flex industry, themselves included, has been producing pretty mid content. Your job is to fix that. The raw material is exceptional: characterful buildings, a genuinely distinctive brand, and a member community full of stories worth telling. What's missing is someone to turn it into the top 1% of content that actually cuts through.

As the Senior Brand & Content Manager you'll own brand awareness and engagement across every public channel, social first, with content that drives equity, engagement and leads. You'll have a budget, a pool of freelance designers, copywriters and content creators, and 1-2 junior contractors reporting to you.

This isn't a pure strategy seat. You'll set the direction and get it made, by your freelancers, your reports, or yourself.

• Own the brand awareness and engagement strategy across all public channels, social media and email included
• Create and commission 'top 1%' social-first content that drives awareness, equity and leads
• Own sales enablement and product marketing: website photography, case studies, and post-tour pitch decks that close deals
• Run the CMS so every building has the right floor plans, photos and site-specific assets
• Manage 1-2 junior contractors plus a pool of freelance designers, copywriters and creators
• Prioritise and deliver ad-hoc content requests from the exec team
• Lead content for new site launches, on time and on brand across every digital and physical touchpoint
• Be keeper of the brand bible: own the guidelines and the systems that keep the brand consistent everywhere

• You've created exceptional content for B2B brands. B2C experience is a bonus.
• A creative and editor  know what good looks like across product photography, copy and short-form video, and how to get it made beautifully and efficiently
• Proven content strategy skills across both brand and product
• You've built engaged audiences and managed a differentiated brand before
• You can produce product marketing assets that answer buyer questions across the funnel
• Strong project management. You keep production moving at pace
• Confident recruiting, briefing and managing freelancers, and you have experience managing a small team

• £60,000 - £70,000 depending on experience
• 4 days in London office, 1 day working from home
• 31 days off including bank holidays, plus an extra day for every year of service
• Your birthday off, and extra time over Christmas
• Private health and dental cover
• Gym discounts, mental health support and a Bike2
  
  Work scheme
• Professional development budget, learning resources and clear progression pathways2 workdays a year for charitable activities
• Team outings and epic annual trips abroad
• B Corp employer, committed to positive impact on people and planet