Senior Creator Marketing Manager - RuneScape Franchise

Office location:

Cambridge, UK – This position offers flexible working options, including predominantly remote work. However, applicants should be based (or be willing to relocate) within a comfortable commuting distance of our office to attend onsite as required.

Are you a marketing expert who knows how to build authentic partnerships with external creators and influencers that excite players and deliver measurable commercial results?

As Senior Creator Marketing Manager at Jagex, you'll lead creator marketing across the entire Rune Scape franchise, including Old School Rune Scape, Rune Scape, and Rune Scape:
Dragonwilds. Working closely with Product Marketing and Community teams, you'll develop and execute creator campaigns that fuel player growth, deepen community engagement, and bring our games to new audiences around the world.

This is a high-impact role with global scope, combining strategic planning with hands‑on campaign delivery. From identifying the perfect creators to negotiating partnerships, launching campaigns, and reporting performance, you'll own the entire creator marketing lifecycle while building long‑term relationships that strengthen the Rune Scape brand.

• Develop creator marketing strategies that support the unique goals and audiences of Rune Scape, Old School Rune Scape, and Rune Scape:
  Dragonwilds.
• Lead end-to-end creator campaigns, from briefing, budgeting, and creator selection through to negotiation, execution, reporting, and optimisation.
• Build campaigns across You Tube, Twitch, Tik Tok, Instagram, and emerging creator platforms, selecting the right creators for each audience and objective.
• Develop long‑term relationships with creators, ensuring partnerships remain authentic and continue beyond individual campaigns.
• Deliver campaigns that drive meaningful business outcomes, including Membership growth, game downloads, Wishlists, and player acquisition.
• Leverage existing creator and celebrity relationships while identifying new partnership opportunities that broaden the reach of the Rune Scape franchise.
• Scout influential creators and well‑known Rune Scape fans beyond the traditional gaming space.
• Partner with Paid Media teams to amplify creator campaigns and maximise performance.
• Work with agencies, creator networks, and external partners while maintaining ownership of key creator relationships within Jagex.
• Measure campaign success through clear KPIs and reporting, presenting actionable insights and recommendations to senior stakeholders.
• Stay ahead of creator, platform, and cultural trends, identifying new opportunities before they become mainstream.

• Strong proven experience in Creator & Influencer Marketing within the gaming industry.
• A well‑established network of creators, agencies, talent managers, and industry contacts.
• Proven experience planning and delivering creator campaigns from concept through to performance reporting, with demonstrable commercial results.
• Strong project management skills, capable of managing multiple campaigns across several products simultaneously.
• Experience owning creator marketing budgets and optimising spend against measurable business objectives.
• Strong commercial acumen, with experience measuring success through acquisition, conversion, ROI, and other commercial KPIs.
• Experience negotiating commercial agreements and managing creator partnerships.
• Excellent communication and relationship‑building skills with the confidence to influence both internal stakeholders and external partners.
• Strong understanding of the rapidly evolving creator landscape across long‑form, live streaming, and short‑form content.

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan.
• Minimum 6% Pension contributions.
• Employee Assistance Programme & onsite Counselling.
• Life Insurance.
• Discretionary annual performance bonus.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

We are committed to providing equal…