Online Sales Lead,Digital Appliances Job Singapore,Marketing / Advertising / PR

Position: Online Sales Lead, Digital Appliances (2-year Contract)
## Online Sales Lead, Digital Appliances Apply locations:
Mapletree Business City, Singapore, Singaporeposted on:
Posted Todaytime left to apply:
End Date:
December 31, 2026 (30+ days left to apply) job requisition :
R117971
** Position Summary
**** Role and Responsibilities
*
* Role Responsibilities:

* Accountable for end-to-end online sales performance of Home Appliances and Air Conditioners across and key marketplaces.
* Develop and execute annual and quarterly channel plans, including pricing, promotional mechanics, bundles, and inventory alignment to deliver revenue and margin targets.
* Lead go-to-market planning and execution for major launches and double-digit campaigns, ensuring strong commercial readiness, traffic acquisition, and conversion optimization.
* Monitor key KPIs (GMV, conversion rate, traffic, AOV, CAC, margin) and drive continuous optimization of pricing, media mix, onsite merchandising, and promotional structure.
* Oversee product listings, content quality, review management, and merchandising strategy to improve discoverability, conversion, and customer confidence.
* Partner with Business Units, Performance Marketing, Regional HQ, and agencies to secure investment, align strategy, and ensure seamless execution.
* Work closely with BU and Finance to manage profit simulation, campaign approvals, promotional spend, and cost-to-serve discipline.
* Improve decision confidence for big-ticket purchases (e.g., AC, HA) through clear process communication, site-visit flows, reviews, and post-purchase journey enhancements.
** Skills and Qualifications
*
* Role Requirements:

* Bachelor’s degree in Business, Marketing, eCommerce, or a related field.
* Minimum 6-7 years of experience in eCommerce sales, D2C channel management, or online business development, preferably in consumer electronics industry.
* Experience collaborating across regional and global teams, with strong stakeholder management skills to secure alignment and investment.
* Strong analytical skills with experience tracking KPIs such as revenue, conversion rates, and traffic performance and using insights to optimize results.
* Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
* Excellent communication and leadership skills, with the ability to drive collaboration across cross-functional teams.#LI-Midsenior #LI-SESP
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