Intern - Global Paid Media & Media Analytics

About the team

The Global Media team is part of ING’s Global Brand, Marketing and Communications function. It supports ING markets in strengthening media effectiveness across paid media, media analytics, agency management, measurement and strategic media partnerships. It coordinates global strategy with local market execution to improve consistency, capability and performance across ING’s international media activities.

Internship of 6‑9 months in Amsterdam. The intern supports the coordination and delivery of global media initiatives across multiple ING markets, gaining practical experience in an international marketing environment.

• Support the coordination of global media initiatives across ING markets, including marketing mix modelling, paid media capability development and campaign measurement activities.
• Ensure roll‑out of global initiatives and responsibilities between performance and brand marketing teams as aligned globally.
• Analyse, audit and report the ways of working and agency set‑up across the nine retail markets across advertising verticals including paid media, SEO, MMM, CRM, Apps and CRO.
• Collect, structure and summarise input from markets, agencies and external partners into clear and actionable team outputs.
• Support selected work streams related to strategic media partnerships with key platform partners such as Google, Meta, Tik Tok and Reddit.
• Maintain overviews of project timelines, action lists, follow‑ups and key deliverables across markets and partners.
• Contribute to paid media reporting and dashboarding activities, including taxonomy support, market input collection and performance reporting preparation.

• Currently enrolled in a Bachelor’s or Master’s programme, preferably in marketing, business, communications, media, analytics or a related field.
• Demonstrated interest in digital media, marketing effectiveness, paid media platforms, data and international brand communications.
• Initiative, pro‑active and self‑starting with resourceful problem‑solving skills.
• Flexible, exploratory, able to handle change and manage project boundaries.
• Strong analytical and communication skills, with ability to summarise complex information clearly.
• Excellent written and spoken English.
• Confident user of Microsoft PowerPoint, Excel and Word; experience with dashboards, analytics tools or media platforms is an advantage.
• Curious, collaborative and eager to learn in a fast‑paced international environment.

• Duration: 6–9 months
• Location:
  
  Amsterdam
• Focus areas:
  Paid media, media analytics, measurement, agency management, platform partnerships and media community support

• Internship allowance of 700 EUR based on a 36‑hour work week
• Own work laptop
• Hybrid working (home working for focus and office working for collaboration)
• Personal growth and challenging work with endless possibilities