Senior Paid Media Manager

Magnify Digital is looking for a  Senior Paid Media Manager with deep, hands-on expertise across Meta and Google Ads.

This is a senior, hands‑on agency role responsible for paid media strategy, campaign execution, optimization, budgets, measurement, and reporting across multiple client accounts.

We’re looking for someone who knows the platforms inside out, can diagnose performance problems quickly, and has a proven record of delivering results.

The Role

Own paid media strategy, campaign setup, execution, optimization, and reporting across Meta, Google Search, Display, and You Tube

Manage multiple client accounts, campaigns, budgets, timelines, and deliverables simultaneously

Build sophisticated audience, targeting, retargeting, and campaign structures

Drive performance through testing, optimization, and smart allocation of media spend

Diagnose underperforming campaigns and take decisive action to improve results

Write sharp, platform‑native ad copy and produce basic static creative independently

Ensure accurate conversion tracking using GA4, Google Tag Manager, UTMs, pixels, and other measurement tools

Turn campaign data into clear insights and recommendations for clients

Stay current on platform changes, new formats, targeting capabilities, and best practices

Collaborate with content, social, email, and strategy teams on integrated campaigns

Contribute to broader digital strategy and audience research when needed

Must Haves

5+ years of hands‑on experience managing paid media campaigns

Significant agency experience managing multiple client accounts simultaneously

Deep expertise in Meta Ads Manager and Google Ads, including Search, Display, and You Tube

Demonstrated success generating leads, driving conversions, and improving return on media spend

Experience managing significant media budgets

Advanced knowledge of audience segmentation, retargeting, A/B testing, conversion tracking, and campaign optimization

Strong working knowledge of GA4, Google Tag Manager, UTMs, pixels, and attribution

Excellent analytical skills and the ability to identify problems and opportunities in campaign data

Strong client communication and presentation skills

Rigorous budget, deadline, and time management

Ability to work independently, collaborate effectively, and take ownership of results

Shortlisted candidates will be asked to provide examples of campaigns they personally managed and the results achieved.

Awesome to Have

Experience advertising film, television, entertainment, travel, or tourism

Video editing skills and experience producing video ad creative

Demonstrable success building Pinterest, Linked In campaigns

Training, presenting, or public speaking experience

Journalism or professional writing background

About Magnify
Magnify Digital is a Vancouver‑based audience strategy and technology company working with clients across the creative industries and travel and tourism.

We help organizations understand, find, engage, and grow audiences through research, strategy, advertising, training, and technology.

We’re a small, ambitious team entering a significant phase of growth. Our values are passion, integrity, curiosity, collaboration, and results. They shape who we hire, the clients we work with, and how we operate.

What’s In It for You
Competitive compensation starting at  $73K+, commensurate with experience , a flexible benefits package, hybrid/remote work options, and real opportunities for merit‑based advancement.

We care about doing excellent work, delivering results for our clients, and building a team of smart people who make each other better.

Magnify Digital is committed to JEDDI: justice, equity, decolonization, diversity, and inclusion. We actively encourage applications from people who are Black, Indigenous, or racialized; who identify as LGBTQ2AI+ or non‑binary; who live with visible or invisible disabilities; and members of other equity‑deserving groups.

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