Senior Customer Marketing Manager Sainsbury's & Asda

Senior Customer Marketing Manager Sainsbury's & Asda

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

As a senior member of the Customer Marketing team, you will be responsible for maximising value and commercial impact for our portfolio of brands with key Grocery Customers. The role requires the ability to efficiently manage and prioritise your own workload within the assigned customers. Leadership will be required to identify the strategic growth opportunities which align with the overall business goals and seamlessly integrate with the other channels.

This influential role requires the ability to build relationships across the business, collaborating with brand marketing, sales, supply chain, procurement, finance and category & insights teams, as well as form and cement strategic relationships with key grocery customers.

This is a role where you will need to be in the office 4 days a week with Fridays working from home. Our modern office is in Fitzrovia in central London.

Translate the brand proposition into customer marketing activations that grow the P&L for Brown-Forman and the customer, by collaborating with Brand Marketing to ensure the consumer proposition clearly links to shopper and customer propositions.

Accountable for managing A&P and retail media budgets across customer marketing activations, ensuring resources are allocated against key brands and business growth drivers by aligning with Brand Marketing and Sales.

Evaluate activations to ensure that they deliver against agreed KPIs, critical success factors and ROI. Apply customer-specific learnings and insights into the annual planning cycle.

Maintain our leading position in brand activation within key Grocery customers.

Develop key customer relationships with customer buying, category and marketing teams to ensure that our brand activations are the strongest within the category.

Ensure you have a deep level of customer and shopper understanding to inform customers plans and take into consideration customer strategies and objectives.

Partner with Brand Marketing to ensure the timely delivery of brand and customer executables to our Sales and National Account teams.

Liaise with Account Managers on the execution of activation plans with an omni‑channel approach.

Work with the Sales and the Category teams to evaluate activations and make recommendations for any changes that might benefit further activation plans.

Deliver the customer plans on time and on budget and ensure that they contribute to the overall delivery of the commercial target set by the company, measured through forecast review and actual EPOS performance.

Activation delivery to the pre‑agreed evaluation criteria from KPI’s and critical success factors.

Personal performance measured through feedback, annual reviews and monthly check‑ins.

Support the Off Trade Channel Customer Marketing Controller in the development of the Grocery Customer Marketing strategy to deliver annual commercial targets versus the budget.

Support the annual activation agenda for the Off Trade channel, aligning with business goals, setting customer activation direction and priorities.

Understand the consumer and brand proposition for each brand in the portfolio, ensuring that each is brought to life…