Digital Marketing Strategist

Digital Marketing Strategist

£35, per annum

As Digital Marketing Strategist at Pretty Pragmatic, you’ll work within the strategy team with a particular focus on achieving organic growth for our clients, reviewing analytics to spot opportunities and translating that into activity that can move the needle.

The main elements of the role will be:

• Supporting on strategic reviews of brands digital performance.
• Website analysis and SEO performance reviews.
• SEO Strategy – carrying out keyword research and spotting new opportunities for clients, and where content is most needed to capture relevant traffic.
• Providing strategic direction for digital projects, such as website builds.
• Using data from tools such as Google Analytics and Semrush to provide insights and inform marketing activity.
• Presenting campaign ideas and strategic plans to clients.
• Informing overarching digital strategy with a strong understanding of research techniques, SEO, GEO, and how to measure meaningful metrics.
• Overseeing the rollout of content plans for clients.
• Briefing copywriters and designers on content and campaign development.
• Devising the user experience for new websites and enhanced functionality for existing websites.
• Reporting and providing strategic recommendations that can improve business performance.

You’ll be a good fit for the role if you have a good level of experience either within an in-house marketing role with responsibility for websites and organic search performance - or a hands‑on marketing strategist working agency side who’s used to managing a number of client's organic performance.

You'll enjoy discovering nuggets of insight using GA4 and SEO tools such as Semrush, alongside an enthusiasm for great web user experiences - and spotting an opportunity to make things better.

A few traits that we think will make you a good fit for the role are:

• You’re hands‑on – we're an agency known for making things happen, so want you to be comfortable getting your hands dirty to make great ideas become a reality.
• An inquisitive type – you’ll enjoy finding insightful little nuggets that can fuel your recommendations.
• A keen bean – you'll be curious and want to learn new things as you go.
• A confident presenter – you’ll be happy chatting through proposals and plans.
• A friendly thinker – you'll enjoy discussing ideas with the team and clients to make ideas better together.
• You’re up for some fun – we're here to enjoy what we do & want you to add to the fun too.

We're an agency combining creative flair with deep digital know‑how, delivering sensational strategies that just make sense.

We work a lot with restaurants, pubs, hotels, and event venues – generally, you’ll work a lot with hospitality, food and drink brands – but we also have a range of clients in other industries to mix it up a bit.

We have four internal principles for how we work:

• Basics, Then Brilliance – we do the basics well. Then find ways to go beyond.
• Build Us Up – We’re team players, sharing our skills, collabing and backing each other.
• Drive It Forward – we’re proactive with ideas, action, and communication.
• Pride Over Profit – We have passion for the work we create and the results we deliver.

Along with this, we offer 25 days holiday and your birthday off – as we all need to enjoy some R&R! You’ll also gain an extra day of holiday for each year of tenure at PP, up to an additional 4 days.

We also have an annual £500 training allowance per person for your development to make sure you’re continually progressing, insightful masterclasses to share knowledge across the teams, ‘Healthy Habits’ wellness allowance, pension, Headspace subscription, a week each year where you can ‘work from anywhere’, monthly ‘Players’ Player awards, increasing holidays with tenure, Thursday pastries from Harts (plus healthy alternatives) and a range of other PP perks.

We’re based in Bristol and looking for someone who will be able to work from our lovely studio space in The Paint works at least three days a week.

No recruitment agencies please.

If you’re excited about this opportunity, we’d love to hear from you, email  with your CV and we'll be in touch.