Lifecycle Marketing Specialist at Italist

Elevate customer relationships as the Lifecycle Marketing Specialist at Italist, focusing on loyalty and retention strategies. This fully remote position is instrumental in creating repeat luxury shoppers.

As part of Italist, a leading luxury fashion marketplace, you will take charge of email marketing and customer engagement initiatives. Your focus will be on developing effective retention journeys, re-engagement campaigns, and a relaunch of our loyalty program. By leveraging Klaviyo and Shopify tools, you'll implement personalized marketing strategies and optimize owned channels.

Key Responsibilities:

• Lead lifecycle and email marketing strategies

• Boost repeat purchase rates and customer re-engagement

• Relaunch and manage the loyalty program

• Personalize customer experiences based on data

• Develop engaging content for social media channels

Requirements:

• Proven experience in ecommerce lifecycle marketing

• Proficiency in Klaviyo and Shopify platforms

• Strong analytical mindset for measuring success

• Daily use of AI tools in marketing

• Creative approach to luxury customer engagement

Contribute to Italist's mission of building powerful customer relationships in luxury fashion.
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