Sr. Manager, Innovation Product Marketing, e.l.f. SKIN

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face, paw and fin. Our deep commitment to clean, cruelty free beautyat an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People - clean beauty powered by plants, Naturium - high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode skin - developed by Hailey Rhode Bieber, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.

We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Position Summary

We are seeking a strategic and results-driven professional to join our dynamic team as the Senior Manager, Innovation Product Marketing for e.l.f. SKIN. This position will play a key role in driving the growth of one of our most exciting and rapidly expanding categories.

As the Senior Manager, you will assist in the development and implementation of the global product marketing strategy and innovation pipeline for our Skincare category. Your focus will be on identifying key segments, driving brand growth, and contributing to the innovation roadmap to capture new market opportunities and increase market share.

• Manage innovation product marketing for skincare categories to help build segments and support strategic direction.
• Manage the execution of product marketing initiatives and contribute to the innovation pipeline for the skincare category, ensuring alignment with overall business objectives.
• Develop comprehensive product innovation strategies for that aligns with market trends and consumer needs.
• Utilize market data, consumer insights, and social listening to identify and prioritize new market opportunities.
• Conduct thorough market analysis to determine success factors for both new and existing product offerings.
• Partner with Product Development team on ingredients, product formats, clinical and consumer testing parameters for product claims. Collaborate on compelling storytelling and marketing narratives for product launches that resonate with consumers.
• Participate in strategic calendar planning and innovation sessions, fostering cross-functional collaboration.
• Work closely with cross functional departments to execute innovation briefs, detailing strategies, positioning, target claims, ingredients, pricing, and packaging.
• Develop pricing strategies based on market positioning and competitive analysis.
• Responsible for cost of goods management and value analysis to support financial objectives.
• Collaborate with the Education team to enhance educational initiatives tied to product launches.
• Support the implementation of sampling strategies for new products in collaboration with Sales and Brand Marketing teams.
• Ensure the creation of impactful product copy in partnership with copywriters.
• Work alongside cross-functional teams - Creative, Brand (Go To Market), Compliance, Visual Merchandising, and R&D to ensure successful execution of product launches.
• Engage with Quality Assurance teams to identify and address product improvement opportunities.
• Participate in weekly innovation international meetings with key stakeholders to facilitate timely launches.
• Prepare and present product opportunities at Stage Gate meetings as required.