Senior Marketing Executive

## Senior Marketing Executive Apply locations:
Stainestime type:
Full time posted on:
Posted Todayjob requisition :
R1225069

Job Description:

** Job Title
** Senior Marketing Executive
*
* Contract:

** Hybrid – Mix of working from home and out on site
*
* Location:

** South
* * Permanent
* *** Salary range: £Competitive
**** Full Time - 37.5 hours
**** Car is required for role
**** We make health happen
** Working in our UK support functions you’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

You’ll support the Regional Marketing Manager in developing / maximising customer acquisition and conversion into the Bupa Care Services portfolio of homes – the main focus of the role being Social Media (Facebook) and Public Relations.

You’ll help with the creation and development of all marketing campaigns from briefing stage through to final production and contribute to the planning, development and implementation of marketing campaigns and initiatives day to day.

You’ll also be responsible for developing, implementing and improving post enquiry customer communication journeys to maximise conversion and improve retention.
** How you’ll help us make health happen:
*** Support the Marketing Manager and lead the development and delivery of local (home specific) and regional marketing plans. Work with specific homes to develop and own actionable, targeted and measurable plans to drive enquiries and conversion
* Provide top level support to the Marketing Manager, making recommendations and contributing to overall marketing plans as well as supporting delivery of marketing activity
* Write and brief studio requirements for campaigns and managing these through to delivery
* Ensure all communications are on the online marketing management system and are fully signed off
* Working with the Marketing Manager, Customer Insight, Data, Research and Finance maintain a good understanding of homes by reviewing, analysing and interpreting reports
* Ensure tracking and reporting is in place for activity, using the output from this to drive efficiencies and improve effectiveness of future campaigns
* Create reports and presentations to communicate plans and demonstrate delivery
* Advise homes to identify and build regional /home specific contact lists for community groups and key influencers; to initiate local networking and engagement approaches to enable spotting of business opportunities locally, to enable successful in home community events and groups and create positive PR stories.
* Promote in home lead generation and conversion events we are made aware of by homes. To help homes promote a positive Bupa care home experience
* Competition and enquiry experience reviews through mystery shopping calls and desktop reviews
** Key Skills / Qualifications needed for this role:
*** A creative problem solver, with commercial experience in leading integrated marketing communication plans and extensive understanding of social media platforms, especially Facebook
* Good understanding of customer touch points across the whole marketing mix
* A fast learner, with the experience to hit the ground running
* Passionate about delivering the best communications to our customers
* Analytical and numerate, with meticulous planning and organisational skills
* Strong customer focus, understanding purchasing behaviours with the customer at the heart of everything you do
* Appetite to test and learn and tenacity to execute repetitive tasks with enthusiasm
* Effective relationship-building skills with the confidence to influence stakeholders across the business at the highest level
* Commercially minded and financially aware with good grasp of the importance and key elements of P&L and associated levers.
* A resilient and proactive self-starter, able to manage your own workload and conflicting demands on your time
** Benefits
* * Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our…