Marketing Conversion Officer Job Aberystwyth Wales UK,Marketing / Advertising / PR

The Role

We are looking for an enthusiastic and organised individual to join our Marketing Conversion team. The Marketing Conversion Officer will play a key role in developing and delivering marketing conversion and scholarship campaigns that support prospective students throughout their journey from application to enrolment. Working within the Marketing Conversion team, which is responsible for nurturing applicants through personalised communications across multiple platforms, the post holder will lead and contribute to a range of projects across both digital and traditional marketing channels.

The role supports undergraduate and postgraduate recruitment across UK and international markets, helping to deliver engaging, timely and effective communications that encourage student enrolment.

This post can be a remote working post – you can choose to work fully remote (you can also choose to work from the office or hybrid). Please note that there will be a requirement for the post holder to attend occasional Aberystwyth University events and staff meetings on campus (e.g. Applicant Events, Clearing).

For an informal discussion about the role, please contact Conversion Marketing Manager, Sulwen Jones, at

Appointments are normally made within 4 - 8 weeks of the closing date.

What you’ll do

This job description is subject to review and amendment in the light of the changing needs of the University, to provide appropriate development opportunities and/or the addition of any other reasonable duties.

To help develop and lead on marketing plans for key conversion campaigns, for undergraduate and postgraduate audiences in the UK and internationally
To lead on delivery of conversion campaigns and projects against a set budget and to meet key performance indicators (KPIs) provided by the Head of Marketing Conversion, reporting campaign progress to the Marketing Conversion Manager at regular intervals
To track, monitor and analyse campaign progress and effectiveness, producing reports and recommendations to the Marketing Conversion Manager and Head of Marketing Conversion at the end of each campaign
To develop innovative, creative and competitive conversion campaigns that combine digital and traditional marketing channels, helping the University stand out in the higher education marketplace and maximise recruitment and market share
To develop strong relationships with staff across academic and professional service departments throughout the University
To develop and manage relationships with third-party companies (such as Gecko, The Student Room, Unibuddy)
To develop and deliver online engagement activities for applicants that meet key performance indicators
To write content for and oversee the production of marketing collateral
To research, write and edit across appropriate marketing communication channels (website, social media, and online platforms) to promote the University’s work to regional, national, and international applicants
To lead on essential CRM activities using established procedures, including reporting, analysing routine data, updating email templates and creating customer journeys
To promote the consistent application of the University’s style and brand guidelines across all marketing collateral
To represent the University at events including, but not exclusively, Applicant Visiting Days, Open Days, UCAS conventions
Undertake other duties as assigned by your line manager, commensurate with the role's grade.
To undertake health and safety duties and responsibilities appropriate to the post
To be committed to the University’s Equal Opportunities and Diversity Policy, together with an understanding of how it operates within the responsibilities of the post
To be committed to your own development and that of your staff through the effective use of the University’s Effective Contribution Scheme
Any other reasonable duties requested
Engage in university-level projects and initiatives as directed, and undertake any additional duties commensurate with the role, as assigned by the line manager.
Demonstrate flexibility by supporting colleagues during periods of high demand, including attendance at key university…