Customer Lifecycle Marketing Manager

About the Role

At Pub Nub, customer growth is a key part of our go-to-market strategy. As our Customer Lifecycle Marketing Manager, you'll own the marketing programs that help customers adopt more of our platform, realize greater value, expand their usage, and stay engaged throughout their journey.

You'll lead lifecycle marketing initiatives focused on customer health, retention, expansion, and re-engagement, working closely with Customer Success, Account Managers, and our Go-to-Market Engineering (GTME) team. Success in this role means improving Net Revenue Retention (NRR), reducing preventable churn, and creating a steady pipeline of expansion opportunities across our existing customer base.

If you enjoy turning customer insights and product usage data into relevant, well-timed marketing programs, this is a high-impact opportunity with significant ownership and room to grow.

• Build customer lifecycle and nurture programs.
• Design platform expansion and feature adoption campaigns.
• Partner with GTME on customer health scoring.
• Create ROI reports and value summaries for Account Managers.
• Execute multi-team penetration campaigns within enterprise accounts.
• Build win-back and customer re-engagement campaigns.
• Analyze churn trends and improve retention strategies.
• Partner closely with Customer Success and Account Managers.
• Measure lifecycle program performance and optimize results.

• 3+ years in B2B SaaS lifecycle, customer, or retention marketing.
• Experience marketing to developer-focused audiences.
• Data-driven approach to segmentation, timing, and measurement.
• Hands-on experience with CRM and marketing automation.
• Strong cross-functional collaboration with Customer Success and Sales.

• Familiarity with product-led growth programs.
• Background driving expansion and Net Revenue Retention.
• Experience supporting developer or technical customer bases.
• Experience marketing to enterprise customers.

At Pub Nub, you'll join a collaborative, people-first company where curiosity, ownership, and innovation are valued. We work across teams to solve meaningful challenges, create exceptional customer experiences, and build technology that powers real-time applications used around the world.

As a remote-first company, we value flexibility, collaboration, and continuous learning. You'll work alongside talented colleagues who are passionate about solving complex problems and delivering meaningful impact for our customers.

We offer competitive compensation and thoughtfully designed benefits to support your success and well-being.

Applicants must be legally authorized to work in the United Kingdom. This is a fully remote position, with employment provided through an Employer of Record (EOR). Pub Nub is unable to provide visa sponsorship for this position.

If you're excited about creating marketing programs that strengthen customer relationships, increase product adoption, and drive long-term growth, we'd love to hear from you. Join Pub Nub and help customers unlock the full potential of real-time technology.