Senior Shopper Marketing Manager

Senior Shopper Marketing Manager Consumer Health - Commercial & Shopper Marketing

The Senior Shopper Marketing Manager plays a critical role in shaping how Bayer Consumer Health brands connect with shoppers across retail and digital channels. You'll develop and deliver insight‑led activation strategies that bring together shopper behaviour, category insights, retailer priorities, and brand objectives to drive engagement, conversion, and business growth.

• Lead shopper marketing activation plans across key retail customers, delivering impactful campaigns that drive shopper engagement and commercial performance.
• Develop omni‑channel strategies across in‑store, eCommerce, digital shelf, and retail media to create seamless shopper experiences.
• Build strong relationships with retail customers, media partners, and agencies, acting as a trusted ambassador for Bayer Consumer Health brands.
• Champion the shopper agenda within cross‑functional teams, ensuring shopper insights shape brand, category, and customer strategies.
• Manage and optimise shopper marketing investments of up to £4million, ensuring strong ROI and measurable business impact.
• Evaluate campaign performance and identify growth opportunities using shopper, customer, and market data to continuously improve activation effectiveness.

• Significant experience in Shopper Marketing, Sales, Marketing, or Category Management, ideally within FMCG and/or OTC Consumer Health.
• Proven experience working directly with retail customers and delivering customer‑facing activation plans.
• Strong understanding of omni‑channel shopper marketing, including in‑store, eCommerce, digital shelf, and retail media.
• Skilled at using shopper, customer, and performance data to build compelling activation plans and drive results.
• Excellent stakeholder management, communication, presentation, and influencing skills.
• Degree educated (or equivalent experience) with strong commercial acumen and a collaborative, proactive mindset.
• Applicants must have the right to work in the UK without sponsorship now or in the future; we are unable to offer visa sponsorship for this role.

• Salary: £60K – £75K per annum, depending on experience.
• Annual salary reviews in April.
• Competitive base salary and annual company bonus.
• 28 days annual leave plus bank holidays.
• Private healthcare, generous pension scheme, and life insurance.
• Wellness programmes and support.
• Employee discount scheme.
• State‑of‑the‑art offices and international career possibilities.
• Flexible and hybrid working, help with home office equipment, volunteering days.

We welcome and embrace diversity, providing an inclusive working environment. The best possible work‑life balance is of great importance to us, which is why we support a flexible hybrid working model. Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination.

We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations. Bayer is committed to providing access and support for all individuals with disabilities and/or long term conditions during the application process and beyond.

United Kingdom – Berkshire – Reading (Division: Consumer Health)

Reference Code: 877332