Online Campaign Manager

Forward Role are recruiting on behalf of a fast-growing healthcare/beauty eCommerce brand for a Performance Marketing Manager to take ownership of paid media strategy and execution.

This is a business with real momentum - a strong founder story, a loyal and fast-growing customer base, and ambitious plans for further UK and international growth. Paid media sits right at the centre of that growth, and this role will be the one shaping it!

You’ll own paid campaigns end-to-end across Meta, Tik Tok, Google (Search, Shopping, Performance Max & You Tube), and emerging channels like Pinterest and Snapchat. You’ll work directly with the Head of Marketing, CEO and eCommerce Manager, partner closely with an in-house creative team, and use data to drive every decision — from budget allocation to creative testing to scaling what works.

This is a hands‑on role with genuine ownership from day one, in a fast‑paced, high‑growth environment where your ideas will be felt immediately.

• Managing campaign setup, budget allocation, audience strategy and bid optimisation across all major paid channels
• Running continuous creative testing — new hooks, formats and messaging — and briefing UGC concepts with the in-house creative team
• Monitoring and reporting on ROAS, MER, CPA, CAC, AOV, CVR, LTV and revenue by channel
• Driving improvements across landing pages, funnel conversion, targeting and attribution
• Working closely with Marketing, Creative, CRM and Tik Tok Live teams to keep everything aligned to commercial priorities

• 3+ years managing paid social and paid search campaigns, with proven success scaling an eCommerce brand
• Strong hands‑on experience with Meta Ads Manager, Tik Tok Ads and Google Ads
• Confident using GA4, Shopify and reporting/attribution tools
• Highly analytical, commercially minded, and comfortable making decisions from data
• Experience in beauty, wellness, health or FMCG is a strong plus, as is familiarity with Klaviyo, Tik Tok Shop, CRO or platforms like Triple Whale or Northbeam

If you want real ownership of paid media strategy in a brand that’s genuinely growing, and you’d rather be building the acquisition engine than maintaining someone else’s, I’d love to hear from you.