Marketing Analyst

Position: Marketing Analyst - Hybrid Role
Join a forward-thinking financial services team as a Senior Marketing Analyst in Toronto or St. Catharine's. This hybrid position leverages advanced analytics to maximize marketing performance and customer engagement.

In this 18-month contract, you will engage in audience segmentation, campaign analysis, and data-driven decision-making. Your insights will guide marketing strategies, improve customer experiences, and foster organizational growth through collaboration with various stakeholders.

Key Responsibilities:

• Evaluate marketing initiatives effectiveness across digital channels

• Build dashboards and deliver business insights for strategies

• Conduct audience segmentation and analyze campaign performance

• Collaborate on data quality improvement and marketing attribution

• Execute A/B testing and market research for insights

Requirements:

• 3-5+ years in an analytics-focused position

• Degree in Mathematics, Statistics, or related

• Proficiency in SQL, PySpark within Microsoft Fabric

• Experience with marketing platforms like Dynamics 365

• Strong analytical and presentation skills

Leverage your analytical skills to shape effective marketing strategies in this collaborative role.
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