Senior Growth Marketing Manager; Acquisition & CRO

Responsibilities

• Lead paid acquisition, conversion rate optimization, and growth experimentation across our digital marketing engine.
• Own meaningful paid media investment and be accountable for improving qualified lead volume, conversion rates, CPQL, CAC, ROAS, and marketing‑sourced pipeline.
• Own paid acquisition strategy and hands‑on execution across Google Ads, Linked In Ads, Meta, retargeting, paid social, and emerging channels.
• Manage campaign performance, pacing, budget allocation, lead quality, and business impact.
• Optimize campaign structure, targeting, keywords, audiences, creative, and offers to improve qualified lead generation and pipeline contribution.
• Own paid media budget planning, pacing, and ROI reporting in partnership with Finance, Sales, and Marketing leadership.
• Own the CRO roadmap across landing pages, demo request paths, forms, CTAs, and key conversion journeys.
• Build and run a structured testing program across landing pages, messaging, offers, creative, forms, and funnel journeys.
• Use AI tools to accelerate campaign analysis, creative testing, keyword research, audience research, competitive intelligence, and reporting.
• Build repeatable growth systems that make paid acquisition, CRO, and experimentation more scalable and data‑driven.
• Develop dashboards and recurring insights that show what is working, what is not, and where to invest next.
• Partner with Product Marketing, Creative, Web, Marketing Operations, and Sales to improve campaign performance, lead quality, and pipeline outcomes.

• Hands‑on experience with GA4, Google Tag Manager, CRM platforms, marketing automation, ad platforms, attribution tools, dashboards, and spreadsheets.
• Experience in B2B healthcare, medical device, SaaS, clinical technology, SMB‑focused growth, or another trust‑sensitive category preferred.
• Experience using AI tools to improve campaign optimization, creative testing, reporting, research, and workflow efficiency.
• Strong analytical, communication, and stakeholder management skills.
• Self‑starter with strong ownership, urgency, curiosity, and the ability to operate effectively in a fast‑moving environment.
• Proven success managing meaningful paid media budgets and improving CAC, CPQL, ROAS, conversion rate, lead quality, and pipeline contribution.
• Deep hands‑on experience with Google Ads, Linked In Ads, Meta, retargeting, paid social, and other digital channels.
• Strong experience with CRO, experimentation, landing page strategy, funnel analysis, and conversion optimization.
• 8+ years of experience in growth marketing, performance marketing, paid acquisition, or digital marketing with demonstrated business impact.

• Competitive Benefits and Vacation
• Competitive Salary
• Commute/Home Office Allowance
• Flexible Hours & WFM
• Professional Development
• Volunteer Days