Sr Manager, Strategy

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority‑owned full‑service media planning & buying agencies in the nation. We are 500+ Cross medians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values‑based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision‑making. We apply REASON & logic to finding solutions to our clients’ greatest business challenges.

The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

A Senior Strategy Manager leads the development of integrated communications strategies within a media agency, turning complex business challenges into clear, actionable plans. Working across a major fashion retailer and a global aeronautics client, this role requires balancing cultural relevance with commercial impact, shaping strategies that drive both brand and business growth.

Partnering closely with planning, investment, analytics, activation, and creative teams, the Senior Strategy Manager develops audience‑first communications strategies that connect insight, media, and data to deliver measurable business outcomes.

You’ll work across the full communications ecosystem, helping clients define audience strategies, channel roles, measurement frameworks, and integrated media approaches that connect insight to execution.

This is a hybrid role designed to balance collaboration and flexibility, with three days onsite each week and two days of remote work flexibility.

• Lead end‑to‑end strategy development, from insight to activation
• Translate business challenges into clear communications tasks and channel roles
• Craft compelling narratives that align creative, media, and data
• Present confidently to clients and internal stakeholders
• Build simple, scalable frameworks that elevate strategic output on both a local and global level
• Act as day‑to‑day strategic lead for key client work streams
• Build trusted relationships with mid‑to-senior client stakeholders
• Lead integrated discussions across creative, media, and activation teams
• Run workshops, planning sessions, and project meetings independently
• Act as a strategic sparring partner to creative and other teams, ensuring ideas are rooted in audience insight, media behaviour and measurable communications effect

• Identify and apply shifts across culture, consumer behaviour, category, and brand
• Turn insights into clear opportunities and actionable strategies
• Shape full‑funnel, connected ecosystem plans with defined roles for each channel
• Ensure a clear link from insight through to execution in all outputs
• Define clear measurement frameworks, learning agendas and effectiveness principles that connect strategy to business outcomes, media KPIs and post‑campaign optimisation

• Play a key role in new business pitches and strategic responses
• Mentor junior team members and elevate team output
• Contribute to thought leadership and case studies
• Bring fresh, distinctive thinking that pushes the agency forward
• Identify emerging media, technology and cultural opportunities, including AI, creator, commerce and partnership‑led solutions, and translate them into practical client recommendations

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