Social & Paid Content Marketing Executive

Aylesbury, London, Cambridge, or Home based

In-office expectation:
Occasional travel to Aylesbury, Cambridge, and London required

Salary:
Circa £3 4 ,000 per annum + generous annual bonus (circa 20%), depending on experience.

Role Overview:

We're looking for a creative and results-driven Social & Paid Marketing Executive to join our growing Marketing team.

This role is ideal for someone who combines strong content cre ation skills wit h a stra tegic understanding of social and paid media. You'll take ownership of our social presence, with a particular focus on Linked In, creating compelling content that builds engagement, strengthens our brand and generates demand.

Along side managing our social channels, you'll support the planning and optimisation of paid campaigns, helping to ensure the right messages reach the right audiences at the right time.

You'll work closely with colleagues across marketing, sales and the wider business to bring ideas to life, amplify thought leadershi p and continuously improve performance through insight-led decision making.

As our Social & Paid Marketing Executive, you will:

• Create and manage social media content, with a primary focus on Linked In, ensuring alignment with brand messaging and campaign objective
• Develop engaging socia l-fir st content including posts, carousels, videos, employee advocacy programmes and thought leadership content
• Own and manage the social content calendar, ensuring a consistent and strategic approach across channels
• Work with marketing and sales teams to ide ntify stories, insights and content opportunit ies for social and paid campaigns
• Adapt content for different audiences, sectors and stages of the buyer j ourney
• Support the planning, setup and optimisation of paid campa igns across Linked In, search, display and other digital channels
• Write and refine PPC ad copy and paid social creative that drives engagement, clicks and conversion
• Monitor social media conversations, trends and platform developments to identify opportunities and best practice
• Analyse content and campaign performance using platform insights and audience data, making recommendations to improve reach, engagement and lead generatio n
• Use SEO and digital content best practices to maximise content visibility and effectiveness
• Work closely with designers, digital marketing specialists and external agencies to deliver high-quality campaigns and content
• Test, learn and optimise content format s, messa ging and campaign approaches to continually improve results
• Understand how digital marketing campaigns work across a variety of paid media platforms. Experience setting these up would be advantageous .

This would be a great career move if yo u:

• Have experience managing social media channels and creating engaging content for business audiences
• Have a strong understanding of Linked In and what successful B2B social content looks like
• Are an excellent writer with the ability to adapt tone and messaging for different audiences
• Have experience supporting or managing paid campaigns across Linked In, PPC or other digital advertising platforms
• Understand how to use data, insights and performance metrics to shape content and campaign decisions
• Are comfortable managing multiple projects and deadlines in a fast-paced environment
• Enjoy collaborating with a variety of stakeholders and building relationships across the business
• Have experience in B2B marketing (desirable)
• Have experienc e using social media management, analytics or advertising platforms (desirable).

We offer a competitive salary and bonus, alongside a comprehensive benefits package includin g pension, healthcare and flexible working.

• Generous annual bonus scheme (circa 20%)
• 6% company pension
• Cycle to Work scheme
• Enhanced family-friendly policies
• Flexible working and support for continual learning and development

Who are we?

Esri U K is the country's leading geospat ial te chnology company, helping organisations understand the relationship between people, places and data to solve real-world problems that affect communities, businesses and the environment each and every day.

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