Spécialiste du marketing de contenu​/Content Marketing Specialist

Position:
Content Marketing Specialist (Full‑Time, On‑Site, Montreal, QC)

• Execute the content roadmap to support marketing initiatives, including product launches, campaigns, and new market development.
• Write clear, engaging content explaining industrial automation technologies and their business impact.
• Produce blogs, web copy, landing pages, email campaigns, whitepapers, eBooks, buyer’s guides, case studies, webinar decks, and event collateral.
• Translate complex technical concepts into accessible, compelling narratives for engineers, manufacturing professionals, and business decision‑makers.
• Collaborate with product marketing, engineering, sales, and demand generation teams to develop accurate, high‑impact content.
• Support campaign launches by creating supporting assets across channels (web, email, social media, events).
• Ensure all content aligns with brand voice, messaging guidelines, and audience needs.
• Maintain and optimize existing content to improve engagement, SEO performance, and conversion rates.
• Contribute to the content calendar and support social media initiatives, including community engagement and content promotion.
• Maintain content assets in the CMS and track performance metrics to inform future improvements.
• Stay current on trends in manufacturing, robotics, industrial automation, and AI‑driven systems.

• 2+ years of experience in content marketing, journalism, technical writing, or a related field.
• Bilingual:
  French and English.
• Strong writing, editing, and proofreading skills with excellent attention to detail.
• Ability to translate technical or product‑focused topics into clear, engaging content.
• Experience writing digital marketing content such as blogs, emails, or website copy.
• Ability to manage multiple projects and deadlines in a collaborative environment.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field (or equivalent experience).

• Interest in industrial automation, robotics, manufacturing, or B2B technology.
• Familiarity with SEO best practices and content performance metrics.
• Experience collaborating with designers to produce visual or info graphic content.
• Ability to identify content opportunities and execute them independently.

• Career pathing: personalized development plans, bi‑annual reviews, and mentorship.
• Professional development: continuous training in performance management, inclusive leadership, team building, and feedback.
• Diversity & inclusion: pay‑equity reviews, inclusive policies, and Women’s Employee Resource Group.
• Hybrid work model with flexibility to work from home on selected days.
• Community engagement: two paid volunteering days per year.
• Team events: annual kickoff, employee summit, quarterly happy hours, and departmental events.
• Comprehensive benefits: group benefits plan starting day one.
• Top‑up and benefits for new parents.