Senior Manager, Global Campaigns

Position Summary
Bentley Systems is building a world-class Global Campaigns function to drive integrated, full-funnel campaigns across its strategic growth priorities. We are looking for a Senior Manager, Global Campaigns to help lead that build.

Position Summary
Bentley Systems

Location:

Home-based or hybrid, Canada.

Bentley Systems is building a world-class Global Campaigns function to drive integrated, full-funnel campaigns across its strategic growth priorities. We are looking for a Senior Manager, Global Campaigns to help lead that build.

Responsibilities

Campaign Strategy & Performance

Own campaigns end-to-end, brief development, production schedule, gate reviews, launch, in-flight optimization, and retrospective.

Bring a test-and-learn mindset, propose hypotheses, design A/B tests, and make data-driven optimization decisions in-flight.

Own performance reviews and biweekly optimization meetings with channel teams, analyze KPIs, propose pivots, drive decisions.

Build performance narratives for leadership, translating data into clear stories about what’s working and what we’re doing about it.

Connect campaign activity to business outcomes, pipeline contribution, closed-won, conversion rates, and awareness metrics, not just channel metrics.

Cross-Functional Orchestration & Playbooks

Create global campaign playbooks for field marketing teams to localize and activate in their regions.

Lead campaign kickoffs and gate reviews, serving as the primary interface with key marketing stakeholders to coordinate inputs, manage review cycles, and keep everyone aligned.

Coordinate with Sales on launch briefings, talk tracks, and lead follow-up timing.

AI & Automation

Actively explore how AI tools and agents can improve campaign workflows, copy production, reporting, asset coordination, and briefing.

Help maintain and iterate on AI agents built into our campaign production workflow.

Identify what slows the team down and ask whether AI can solve it, bring ideas and experiment.

Minimal travel (1-2x per year) may be required.

Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

Qualifications

7–10 years in integrated campaign management, demand generation, or growth marketing in a B2B environment.

Proven track record owning multi-channel campaigns end-to-end, brief to launch to optimization, not just one part of the funnel.

Growth marketing mindset, you think in hypotheses, design tests, use data to make decisions, and know the difference between a metric and an insight.

Strong media literacy enough to brief channel teams, ask the right questions, and drive quality outputs.

Comfort with ambiguity and build-phase environments, you create structure rather than waiting for it.

Familiarity with marketing automation (Marketo, CRM (Salesforce), and project management tools (Click Up, Asana, Jira)

Genuine curiosity about AI and automation eager to help build and maintain the systems that make the team faster.

Enterprise software, infrastructure, or technical industry background a plus.

Who You Are

You think strategically but operate pragmatically, you know when to lead and when to get your hands dirty.

You obsess over what actually moves pipeline, not just what looks good in a report.

You bring clarity to ambiguous situations, people leave meetings with you knowing exactly what they’re doing and why.

You hold others accountable without being a bottleneck.

You are energized by building new processes, new playbooks, new ways of working.

What We Offer

A great Team and culture – please see our colleague video.

An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.

An attractive salary and benefits package.

A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.

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