LinkedIn Ads Specialist

Linked In Campaign Manager | B2B Lead Generation | Paid Social | EST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Standard Time (EST)

At Pavago, one of our clients is hiring a Linked In Ads Specialist to plan, launch, optimize, and scale high-performing Linked In advertising campaigns across multiple B2B client accounts.

This is a performance-driven role where you’ll take ownership of the full campaign lifecycle—from audience strategy and campaign creation to optimization, reporting, and client communication. You’ll manage a portfolio of approximately 10–15 client accounts, helping businesses generate qualified leads while improving campaign efficiency and return on investment.

If you’re highly analytical, experienced with Linked In Campaign Manager, and passionate about B2B lead generation through paid social advertising, this role is an excellent fit.

• Build, launch, and manage Linked In advertising campaigns across multiple client accounts.
• Develop audience targeting strategies based on client objectives and buyer personas.
• Create campaign structures aligned with lead generation and brand awareness goals.
• Test multiple ad formats, messaging, creatives, and offers to maximize performance.
• Manage campaign budgets while ensuring alignment with client KPIs.

• Monitor campaign performance daily and implement data-driven optimizations.
• Adjust bids, budgets, audience targeting, placements, and creatives to improve results.
• Identify opportunities to reduce Cost Per Lead (CPL) while improving lead quality.
• Scale high-performing campaigns while maintaining efficiency.
• Continuously test new campaign strategies and optimization techniques.

• Prepare weekly and monthly campaign performance reports.
• Analyze key metrics and translate data into actionable recommendations.
• Monitor campaign performance using metrics including:
• Lead Volume
• Lead Quality
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Present campaign insights and optimization plans clearly to clients and internal stakeholders.

• Partner closely with clients to understand business objectives and campaign goals.
• Provide proactive recommendations to improve campaign performance.
• Communicate campaign updates, performance trends, and optimization strategies professionally.
• Build trusted client relationships through consistent communication and measurable results.

• Stay current on Linked In Ads features, targeting capabilities, and platform updates.
• Research emerging B2B advertising trends and best practices.
• Test new campaign formats, bidding strategies, and audience segments.
• Recommend process improvements that enhance campaign performance and operational efficiency.

• 2+ years of experience managing paid digital advertising campaigns.
• Proven hands-on experience with Linked In Campaign Manager.
• Experience managing multiple client accounts simultaneously.
• Experience running B2B lead generation campaigns.

• Strong understanding of Linked In advertising strategy and optimization.
• Experience with audience segmentation and targeting.
• Strong analytical skills with the ability to interpret campaign data.
• Excellent reporting and presentation skills.
• High attention to detail and strong organizational abilities.
• Excellent written and verbal English communication skills.
• Ability to work remotely during U.S. EST business hours.

• Experience with Google Ads, Meta Ads, or other paid advertising platforms.
• Agency or client-facing experience.
• Experience managing larger advertising budgets.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Linked In Campaign Manager
• Google Analytics
• Microsoft Excel / Google Sheets
• Reporting & Analytics Platforms
• CRM & Marketing Platforms (as applicable)

• Analytical and performance-focused mindset.
• Strong understanding of B2B marketing and lead generation.
• Excellent…