Brand Strategist

Brand Strategist position available in Johannesburg.

We are looking for a Brand Strategist for an award winning creative agency situated in Johannesburg – Hybrid (Office & Remote Based).

Key Responsibilities:

• Developing and implementing comprehensive brand strategies.
• Conducting market research and analysis to identify trends, competitive insights, and consumer behaviours that inform brand positioning.
• Defining brand elements, including brand architecture, messaging, value proposition, voice, and tone, to ensure consistency across all channels.
• Creating brand guidelines and standards to maintain brand integrity and coherence in visual and verbal communications.
• Monitoring and evaluating brand performance metrics and KPIs, adjusting strategies to optimise brand awareness and perception.
• Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
• Manage brand budgets and resources effectively to maximise ROI and achieve business objectives.

Requirements & Qualifications:

• Bachelor’s degree in Marketing, Brand Management, or Communications.
• Familiarity with branding in diverse industries and global markets.
• Ability to thrive in a fast-paced and dynamic environment.
• Must have at least 4 years of agency experience.